Analysis of the Black Church Black Theology and Racial...

Since the arrival of African Americans in this country blacks have always had differing experiences. Consequently, African-Americans have had to forge a self-identity out of what has been passed on to them as fact about their true selves. History has wrought oppression and subjugation to this particular race of people and as a result, certain institutions were formed in order aid African-Americans, culturally, spiritually and economically. The African-American Church has served of one such institution. From the time of slavery, though outlawed, many slaves found ways to congregate and form their own churches, away from the one-sided and bias lessons about the bible that they were being taught in the white church. The white ministers and†¦show more content†¦He then goes further and states that there can be no white churches and even the establishment of one is blasphemous due to the idea that these institutions center on the oppression of another human race. In a great percentage of history books the information given is only given from one perspective. One when is reading or listening to an historical account, one must take into consideration who the historian in order to gain more insight into why they may have a particular account about a particular event. The same is true when looking at churches. Because white experiences in this country differ so greatly from those of African-Americans, The Black Church has the burden of being a spiritual backbone of a community while also being able to relate to the specific experiences of African-Americans. Calhoun argues that if blacks are able to get away from the image of God given to them by whites and form their own, they would be more likely to relate to this image and as result would become more empowered and connected to their race. The idea of racial empowerment and black theology can be considered as counterparts. If one is given a religion that is based on experiences that are not thei r own, and cannot relate those experiences to themselves, they are more likely to be apathetic towards them. Religion has long served as a means of moral and emotional support. Calhoun argues BlacksShow MoreRelatedMarxism Within Blt5219 Words   |  21 PagesMarxism Within Black Theology of Liberation. This study seeks to expose the ways in which Black Theology of Liberation was shaped by Marxism through the writings of its founders, concentrating predominantly on the need to bring about the liberation of the poor African-Americans from their repressive white racist oppressors by any means necessary, and the redistribution of wealth to those deprived of it by their white capitalist oppressors. The theme of this researched remained embed in myRead MoreRastafarian79520 Words   |  319 Pagesintentionally left blank Foreword One of the most useful things about Ennis Edmondss Rastafari: From Outcasts to Culture Bearers is that it correctly traces the connection between the emergence of Rastafarianism and the history of resistance and black consciousness that has been part of the Jamaican experience for years. The truth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressedRead MoreCalculus Oaper13589 Words   |  55 Pagesan exclusive, primary relationship According to Chodorow, women have learned to deny the limitations of masculine lovers for both psychological and practical reasons.(12) But the practical reasons (like witch burnings; male control of law, theology, and science; or economic nonviability within the sexual division of labor) are glossed over Chodorow s account barely glances at the constraints and sanctions that, historically, have enforced or ensured the coupling of women with men and obstructedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesMinus the Moolah) †¢ New feature: glOBalization! †¢ New Myth or Science? (â€Å"CEO Pay Can’t Be Measured†) †¢ Updated discussion of job characteristics †¢ New coverage of flextime, telecommuting, and related work practices †¢ Revised discussion of employee empowerment and its effects †¢ Discussion of innovations in gainsharing practices †¢ PREFACE xxv †¢ †¢ †¢ New Point–Counterpoint (â€Å"If Money Doesn’t Make You Happy, You Aren’t Spending It Right†) New Case Incident (Bonuses Can Backfire) Updated Case

Celebrating Cultural Diversity - 831 Words

Summary: In the modern world it is very important to understand the terms â€Å"globalization† and â€Å"culture†. Globalization is a process which involves changes in the natural human life. In other words we may call it as changes in the culture of that particular human being or any other particular group. Culture of a group or particular person mainly tells about the life of people or person, living traditions, historical values, religious matters in that particular social system. So we could say culture is a subsystem with in a lager social system. Now a days every modern critic usually thinks about the globalization and effect of globalization on culture. Does it having positive effect on the culture or does it having negative effect on†¦show more content†¦In my views they were not having different cultural experience other than European culture. In the second example we were almost in the 18th century. Everyone in the world mostly known about the various cultures existed in the world. At that time barriers between the places are slowly dissolving because globalization was slowly increasing. For example during 18th century India was under British ruling. India is mainly famous for the different cultural and ethnic groups. Before 18th century, the culture group named ‘BRHAMIN’ was only educated culture group. After 18th century mass media is developed and communication between the people was developed. Here media is playing a key role in the globalization of particular place or country. In above two examples we could find the globalization was there only in the particular country or particular state. But in the 20th century we can say that globalization takes place not only in the interstate it was extended to the other parts of the world. In the final example the author mainly discussed about the cultural imperialism. Cultural imperialism is mainly due to the spreading other culture dominance or in another words attra ction towards other culture activities. Here also I would like to explain the condition of India before 20th century. Before 20th century the dominant religion was Hindu group. After several years this community people was attracted for westernShow MoreRelatedEssay about Improving Education through Cultural Diversity1087 Words   |  5 PagesIn today’s society, cultural diversity is important as it was many centuries ago. According to dictionary, cultural diversity is the coexistence of different culture, ethnic, race, gender in one specific unit. In order, for America to be successful, our world must be a multicultural world. This existence starts within our learning facilities where our students and children are educated. This thesis is â€Å"changing the way America, sees education through cultural diversity, has been co existing inRead MoreWhy Discrimination Is Common Among The Racially Different People1205 Words   |  5 Pagesare superior because they belong to a particular race, ethnic or a certain group’. On the contrary, racism weakens an individual’s ability to realise their potential. It triggers negative thoughts of unworthiness and incompetence. Religious and Cultural differences: As Australia is one of the most culturally diverse countries in the world, every student brings to the classroom a set of behaviours and a characteristic that makes him or her unique and that will affect his or her academic achievementRead MoreThe Transcendence of Cultural Barriers Through The History of Sports1738 Words   |  7 Pagesall cultural boundaries because the history of sport dates back to the dawn of humanity. The ideology of sports transcending cultural barriers exists in the world today. As evident in the Olympics and several other sporting games across the world which unite a diverse culture range we can look at the empirical evidence as proof of such ideas. The impact of sports reaches much further than serving as entertainment or recreation. Some people argue the notion of cultural imperialism over cultural transcendenceRead MoreThe Diversity Of A Multicultural Organization1224 Words   |  5 Pagesorganization Historically, diversity in the workplace was seen as an employment equity issues. As the years passed by, it all changed. The surge of globalization has needed the collaboration among people of different backgrounds and cultures. Nowadays, organizations are now creating a diverse workforce beyond just gender, race, ethnicity, and nationality. Many U.S. organizations are embracing women, ethnic minorities, and foreign-born employees more than ever before in history. Diversity calls for organizationsRead MoreA Study On Hilton Hotel1157 Words   |  5 PagesAfrica and other nationalities worldwide. The common problem and issues that they have found among new employees are language and cultural differences that are creating barriers when it comes to cooperation. There is also occasional disrespect of ethnicity, colors, and discrimination of white and black. These problems are common with multi-national organizations with a diversity of employees, but Hilton Hotel is committed to develo ping and maintaining a well-rounded organization to enhance their competitiveRead MoreGraduation Speech : Students Cultural Diversity1713 Words   |  7 PagesIntroduce better. When I originally set out to start this project, I started out wanting to explore how books could be used to address diversity in the classroom in terms of the students’ cultural backgrounds. After spending time in my classroom, I came to the realization that investigating this question would be a challenge, due to the fact that I was only able to observe a handful of situations where students interacted with books, much less books that included aspects of culture. In my classroomRead MoreEthics Training Is Becoming An Increasingly Popular Trend1594 Words   |  7 Pagesare existing and are being faced by the employees of those organizations as well as organizations. Diversity is one of those problems, diverse workplace is made up of employees of different races, genders, abilities, ages and cultura l differences. A company that lacks diversity often experiences deterioration of employee morale, a drop in productivity and a flat-lining bottom line. Maintaining diversity and ethics practices is important to most small businesses who want to gain the loyalty of employeesRead MoreManaging Diversity in the Workplace Essay2191 Words   |  9 PagesDiversity in the workplace is a subject that has gained increased attention over recent years. After all, the impact of affirmative action and equal employment opportunity programs on the nations work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force representing a microcosm of our society - yet one thatRead MoreDiversity And Inclusion For Diversity1920 Words   |  8 PagesIn the most simplest terms diversity and inclusion can be explained by diversity being the mix and inclusion is getting the mix to work well together. In broader terms, diversity is anything that can be used to differentiate groups and people from one another. This can be anything from life experiences, learning styles, personality types to race, gender, sexual orientation or even county of origin. These differences can be used to achieve quality teaching, learning and support services. InclusionRead MoreEssay on Contributions of Diversity to the Workplace2268 Words   |  10 PagesContributions of Diversity to the Workplace Diverse employees bring a wealth of creativity, insights, and skills to their jobs; it is up to employers to recognize, cultivate, and value these contributions (Walton, Sally, 1994). Diversity is about setting a mindset of valuing the differences in people and recognizing the similarities, it is not only about achieving results. Once this way of thinking is established, the benefits of cultural diversity in the workplace tend to come naturally, (Goessl

Ebay Culture free essay sample

What is organizational culture? This indefinable combination of values, beliefs, and practice that a corporation posses, which makes the difference between surviving and thriving, succeeding and failing. Most large corporations typically have a strong culture with values and norms appropriate to the organizational purpose. In a big organization, sub-cultures also exist, division to division, office to office. In this part of this group assignment I will describe the organizational culture of one of the most famous internet companies in the world, which is also the largest marketplace in the internet – EBay. Many articles and books have been written in recent years about culture in organizations, usually referred to as Corporate Culture. The dictionary defines culture as the act of developing intellectual and moral faculties, especially through education. This paper will use a slightly different definition of culture: the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its internal community. Every organization has its own unique culture or value set. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization. Organizational culture has been defined as â€Å"a pattern of basic assumptions, values, or beliefs and norms of behavior. According to O’Reilly, organizational culture defined as the values shared by members of an organization. These basic values may be thought of as internalized normative beliefs that can guide behavior inside an organization. If organizational culture is developed as an organization learns to deal with the dual problems of both external adaptation and internal integration, then values that enhance the organization’s capability in these two functions should be useful for it. To the extent that members of an organization share the same sets of values, thought processes, and languages, they will have similar mind-sets and behaviors as they integrate their efforts inside the organization and adapt to environmental changes. Research has documented a variety of outcomes that are related to organizational culture. For example, organizational culture has been found to relate to organization growth and organization performance. Other studies have shown that its effect can be observed directly at the individual level, in outcomes such as commitment, resource allocation decisions, retention, and perceived attractiveness of an organization. Given the dramatic changes in both the external environment and the internal structure of worldwide organizations, organizations that emphasize cultural values that relate to external adaptation and internal integration should be more effective than those that do not. The character of any corporation or an organization characterized by set of values and principles by which the founders and the upper management run the company from its creation when it’s really begin to become part of the DNA of the company. I believe that companies form culture very early on and they get imprinted very early on with a sense of right and wrong. And it starts from the top. It started with the CFO, the President, and CEO. According to Whitman, sis he had innate sense that they needed at EBay to establish very early on what the code of behavior was going to be, what the code of ethics would be. EBay’s internal company culture was very dominant and strong. Even though its culture had great influence of its member’s behavior, the culture encourages its members to feel more commitment. Employees were expected to be open and honest, to treat one another with respect, and to speak up if they believed they were not being treated in this manner. EBay functioned as being a nonhierarchical, democratic organization that encouraged ideas and feedback from all employees. The culture at eBay characterized as being open and low risk, where employees were encouraged to express their opinions despite their different points of view. Mistakes were acceptable, but employees were encouraged to truly learn from them. According to Whitman, unlike other companies where different views and opinions from the senior management were barely heard , at EBay they do not have â€Å"punishes† attitude, meaning that there is no penalty for being on the wrong side of an issue or changing your mind in the face of better information. If an employee`s point of view contradict with his/her colleague when you end up convinced to be wrong, the culture is to appreciate your opinion and at the same time to come with the approach of: â€Å"ok? hat’s smart. You’re right. Let’s move on. † In addition, As role models, senior managers had to act with a high degree of professionalism and respect. EBay does not encourage people who scream loud or pound the tables. At EBay, it’s pretty even-keeled culture. Sustaining its culture provide a better understanding of the strength of the culture. As EBay grew , in order to conserve the unique internal culture of the organization, EBay made sure it hires only individuals who fit with the culture of the organization. In order to emphasize the importance of its culture, EBay`s CEO Meg Whitman, met with new candidates and describe eBay’s values and to set expectations for how each employee would support and contribute to the company’s culture. According to EBay founder Pierre Omidyar, experience was not the only quality they were looking in potential applicants, but for someone who really understands the significance of its both internal and external communities and that person should express its most respect to these communities. Moreover, measuring the community and organization very often represents a major challenge in terms of being sure the values and culture of EBay are being communicated correctly. Therefore, on the organizational side, they had to be sure they were hiring quality employees who fit with the culture; they could not afford to let that slip. Even though most well establish cultures resist changes, EBay was able to accept changes within its upper management and the way it works. For example, when Whitman arrived EBay she tried to make some changes because she felt they were needed the way the company goes and in order to adapt to these new changes. An example would be her trying to set up these meetings, but no one had a calendar. According to Whitman, at EBay this was a culture where appointments were not needed because of its small size there were only 35 people at the company. So she laid out a calendar and asked people to sign up for appointments. She did not appreciate the feedback; the employees did not like the changes. What ended up happening was that the employees who had previously worked in big companies signed up for multiple meetings, and the people who had worked primarily in start-ups didn’t sign up at all. Furthermore, EBay`s culture was designed to mirror its external community culture. Very important element of EBay`s culture is a respect for its community. It goes far beyond â€Å"the customer is always right† because eBay wouldn’t exist if it weren’t for its community The meetings helped Whitman realize just how special the chemistry was between eBay’s internal and external communities. EBay’s internal culture mirrored many of the characteristics of its external community culture in tangible ways: they were empowered to develop recommendations, and the company employed a nonhierarchical, team-based approach to problem solving. According to Omidyar this configuration was so important: Internally, EBay had to share the same values as their community because they indirectly influence the community in everything they do. Everything EBay put on the Web site, every press release, every utterance to the press, every corporate action, every deal, every partnership that happens in any part of the organization eventually trickles down to the community. EBay rely on all of its executives and then their managers to continue to communicate the culture. The message should trickle down to the very last employee, so that everyone really understands what we’re about and what our values are. EBay also encourage its employees to call the upper management if we’re doing something that is not quite right. EBay empowered everyone to be a guardian of the culture everyone.

The Witch Essay Example

The Witch Essay Miss Goodson was a teacher at West End primary school. She was a very kind woman, who never shouted and never needed to. Everyone liked Miss Goodson; she always seemed fair about arguments, homework, and other aspects of school life. She was a very pretty woman in her twenties and lived alone, and she was fond of a very special kid, Simon Smith. Simon Smith was one of the kids of class 4 in Miss Goodsons class. She adored him. He was like a long lost son she never had. In fact, it wasnt long ago that Miss Goodson adopted Simon as her very own. Simon lived in a home for kids with no parents. He was a very nice boy who was matched with Miss Goodsons personality. The story starts in a small cottage in the suburban area of Little Kingside. The quiet area was not very far away from the school and it was easy for Miss Goodson to get to and from her work. The mornings during school were an everyday living timetable. Everyday Miss Goodson got up, had a shower and cooked breakfast before waking up Simon who needed waking two times. Simon would spend 15 minutes getting changed before coming downstairs to the table for breakfast, which was the daily bacon sandwich and orange juice to wash it down. Miss Goodson took good care of Simon and made sure he wasnt in need of anything. We will write a custom essay sample on The Witch specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Witch specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Witch specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They walked to school together everyday, which took a brisk 15-minute walk. Simon held his mums hand as they walked the quite countryside streets. Everyday Simon and his mum used to pass a businessman who walked in the opposite way to his work. He was a smart man about twenty-five years old and always used to say a good morning and what a lovely day it was. Simon noticed his mum always used to talk to this man. Simon liked this man a lot and had always wished for a dad as well as a mum. As they carried through the path to school, Simon always used to pass the Witchs house. All the kids at school talked at sleepovers and rainy days inside the classroom about this house. The story was about a boy who used to be in the class above Simons. He was a very nasty boy and used to scare girls and beat up anyone he liked when he got bored. No one liked him and everyone was scared of him. Then one day this mean boy didnt come to school. He was off for a week or so and no one knew what happed to him. Eventually a teacher announced that the boy was last seen at 13 Neverland Avenue and wont be coming back. His friend however said that a witch turned him into a frog. By the time Simon recapped the story of the Witch, he was at school and met with his friends. Hi, Simon said his best friend Andrew. Hi Andrew replied Simon who was still thinking about the house and was a bit dazed to Andrew. Whats the matter Simon, you look like youve seen a ghost? No, its just I went past the Simons voice turned to a whisper. Witchs house whispered Simon. Oh, what you mean the witchs house said Andrew in what seemed the loudest voice in the classroom. Shhhh Andrew do you want the whole class knowing? said Simon in a desperate whisper. Sorry apologized Andrew. Anyway, I was just thinking what happened to that boy. What you mean, David Gobbis? Is he the one who went missing? Simon questioned. Yeah, apparently he was turned into a cat and kept as a pet! No, thats not what happened, Cathy butted in. Cathy was Simons other best friend. He was shrunk and fed to the Cruncher downstairs, explained Cathy. Whats the Cruncher? asked Simon. Its the biggest, scariest, monster with the sharpest teeth youve ever seen. It eats little boys and girls, but they have to be shrunk otherwise the monster cant fit him or her into his mouth answered Cathy. Thats not true said Andrew he was turned into the witchs cat. No he wasnt Yes he was Andrew and Cathy argued until Simon stopped them. Listen, LISTEN! shouted Simon. The whole class fell silent and Simon was the centre of everyones view. Sorry Simon said quietly. At lunch the conversation continued. I want to find out what happened said Simon. You cant go in there, you wont come back! pleaded Cathy. Ill come with you, Simon said Andrew. Well if you two are going then I am said Cathy. No you cant youre a girl said Simon and Andrew together. Cathy ran off in a humph. We better say sorry said Simon No, just leave it replied Andrew. Shell get over it. The next day Simon got up as usual and asked his mum if he could go to Andrews house after school. Sure, but make sure you are with Andrew all the time and dont go anywhere said Miss Goodson. The school day was over before Simon and Andrew knew it. They both ran to Andrews house as fast as they could. Andrews house was just behind the school. They both got changed and made their way to the Witchs house. Mum Im just going to the corner shop, ok said Andrew to his mum. Sure honey, but come back before its dark replied Andrews mum. Andrew and Simon took a short cut to the witchs house. They waded through the long grass of the short cut and came to the house. The house was a Victorian style house with an upstairs and was shaded by the long branches of the elm trees that leaned over the house. It always appears in the shade, which made the house look even more peculiar. The front lawn was covered in uncut grass and was about two and a half feet long. It looked like it hadnt been cut for years and covered the path to the house. There seemed no entry route for this reason so our adventurers waded through the grass. Arent there grass snakes in this grass? asked Andrew. Dont be such a wimp Andrew. Just follow me. Said Simon. As they approached the door, Simon stood still and listened. There was no noise at all apart from the distance dog barking from a couple of houses down the road. Simon reached for the door handle that was covered in spider webs. As he gripped the door handle, his had started to sweat a very cold sweat. He eventually opened the door and inside he could see that this house was empty. As he wondered in a bit more inside, he saw many brown boxes full of books and clothes. They were scattered all over the rooms. He came to a room with no light switch. It was completely dark. He went to light the candle with a match he found. He had done it lots of times before and he knew how to light a match from his mum. As he lit the candle, he carried it across the room to a box full of stuff. He wanted to find answers to the questions that came up in his mind. He knew it was stupid coming here, but he needed to know what happened. As he searched through the belongings, he came across a photo. The photo had dust covered over it and as he blew the dust, Andrew sneezed. aa,aa, aachooooooo! Can we go now Simon, I dont like this place? Im scared. Pleaded Andrew. Just a bit longer Andrew, I want to know what happened. In this photo frame, he saw two boys, a little boy and a big meaty boy. The little boy resembled someone he knew. It was as if he knew him. He wondered for a while then realised it was getting dark so he turned to leave. As he turned to leave he dropped the candle. Suddenly the whole room burst into flames. There was no option, but to back up into the room. Simon grabbed Andrew and pulled him back. Help, help, help were trapped! Somebody save us. Simon, Andrew is that you said Cathy as she answered Simons prayer. Cathy quick get some help. Theres a fire. Ok Ill be as quick as I can with that, Cathy disappeared and left Simon and Andrew. Simon I cant breathe Andrew remember our fire practice. Stop, drop and roll and always stay down when there is smoke. They both lowered their heads and stayed as low as possible. It took another five minutes until Cathy came back to the house. With a nudge, the door burst open and there stood Simons hero, the man that he met on the way to school. The man came through the flames, using the door as a shield. He quickly grabbed Simon and Andrew and opened the window and helped Simon and Andrew through. They were rescued and a fire brigade soon came to the rescue of the house. Simon said thank you to the man and his mum came up behind him. Oh Simon Im so glad your safe, dont ever do some stunt like that again, Simons mum gave Simon a great big hug. Simon was still wondering about the boy in the photo. Then all of a sudden, it came to him. That photo was of him. He soon realised that it was a picture of his family and the meatish boy was his brother. So, theres the end of the story. Simon found out he had a brother and soon was reunited with him. His brother David was adopted into Miss Goodsons family and everything was sorted and everyone was, but one thing was left out. Thank you for saving my son, youre too kind. If theres anything I can do for you just ask, said Miss Goodson to Simons hero. Well there is one thing you could do for me. You can come to dinner with me tomorrow night, and with that there was a kiss and Simon found a new dad.

George Meade Essays - George Meade, Meade County, South Dakota

George Meade Essays - George Meade, Meade County, South Dakota George Meade George Meade Do you know who was the general for the Second Battle of Bull Run? Everyone kGeorge Meadenowswhat the Second Battle of Bull Run is but who was the general? Some people even knowthat the North won that battle. Most people do not know that General George Meadedefeated General Lee at that battle. General George Mead accomplished much duringwartime.General George Meade had many accomplishments during wartime. First of all, hedefeated General Lee at the Second Battle of Bull Run. Why would not General Meadecrush General Lee at this battle and end the war there? Facts say that heavy fog and rainforced Meade to stop. Likewise, on June 1, !863 a surprise encounter forced his troopsinto the Battle of Gettysburg, the greatest battle on American soil. This battle came aboutwhen General Lee's army needed shoes. The two forces met here on accident and fought toa victory for the North. Lee acknowledged his defeat and retreated to Virginia. Not onlydid Meade serve in the Civil War, but also served in the Mexican War. He served in thebattles of Palo Alto, Monterey, and Veracruz. During these he served under GeneralZachory Taylor. To sum up, General George Meade accomplished many things during histime at war. Each of General George Meade's accomplishments had one major effect on howlife is today. To start, if Meade had not defeated Lee at the Second Battle of Bull Run thewar would not have started off positively for the North. This was important because thesoldiers gained their confidence when they won this battle. If the North would have lostthe entire war the U.S. would be two different countries. Secondly, Meade's defeat of Leeat the accidental Gettysburg. This was a battle that turned the war around and gave theNorth the advantage. This was the North's first victory in a long time. Finally, if the U.S.had not have won the Mexican War, Where Meade served as a soldier, the U.S. would nothave gained the southwest portion of the country. This ,as you remember, was where thegold rush took place that caused the country to spread out over the land. As has beenshown, Meade's accomplishments had many effects on how life is lived today.There are many things that would be different if George Meade had never lived. For one thing, the North might not have won the first battle of the war causing the soldiersto lose confidence and maybe lose the war. If the South had won the war the U.S. wouldbe split into two countries right now. Also, if the north did not the greatest battle onAmerican soil, Gettysburg, it could have been the end of the war right there at Gettysburg. If the North would have lost the war the U.S. would be two different countries, as was saidearlier. Last, if the U.S. had not won the Mexican War we would have lost some of ourland to Mexico. The U.S. would have also not had the Gold Rush that took place inCalifornia. In conclusion, the country would have been very different if George Meade hadnever lived.General George Meade accomplished much during wartime. Most people do notknow that Meade defeated Lee at the Second Battle of Bull Run . Some people even knowthat the North won that battle. Everyone knows what the Second Battle of Bull Run is butwho was the general? Bibliography Cleaves, Freeman. Meade, George Gordon. Collier's Encyclopedia. Vol. 15.1989.Sefton, James E. Meade, George Gordon. The World Book Encyclopedia. Vol.15. 1994.Meade, George G. Compton's Interactive Encyclopedia. Version 2.01vw.Carlsbad, California: Compton's New Media, 1994. CD-ROM.Meade, George Gordon. Encyclopedia Americana. Vol. 18. Danbury,Connecticut: Grolier, 1990.Meade, George Gordon. Who's Who in American History. Historical Volume.St. Louis,Missouri: Van Hoffman Press,1967.

Angiosperms - Definition and Examples

Angiosperms s Angiosperms, or flowering plants, are the most numerous of all the divisions in the Plant Kingdom. With the exception of extreme habitats, angiosperms populate every land biome and aquatic community. They are a major food source for animals and humans, and are a major economic source for the production of various commercial products. Angiosperms differ from non-vascular plants in that they have a vascular transport system for moving water and nutrients to various parts of the plant. Flowering Plant Parts The parts of a flowering plant are characterized by two basic systems: a root system and a shoot system. The root system is typically below ground and serves to acquire nutrients and anchor the plant in the soil. The shoot system consists of the stems, leaves, and flowers. These two systems are connected by vascular tissue. Vascular tissues called xylem and phloem are composed of specialized plant cells that run from the root through the shoot. They transport water and nutrients throughout the plant. Leaves are an important component of the shoot system as they are the structures through which plants acquire nutrition by photosynthesis. Leaves contain organelles called chloroplasts that are the sites of photosynthesis. Gas exchange needed for photosynthesis occurs through the opening and closing of tiny leaf pores called stomata. The ability of angiosperms to shed their foliage helps the plant to conserve energy and reduce water loss during cold, dry months. The flower, also a component of the shoot system, is responsible for seed development and reproduction. There are four main flower parts in angiosperms: sepals, petals, stamens, and carpels.  After pollination, the plant carpel develops into fruit. Both flowers and fruit are often colorful in order to attract pollinators and animals that eat  fruit. As the fruit is consumed, the seeds pass through the animals digestive tract and are deposited at a distant location. This allows angiosperms to spread and populate various regions. Woody and Herbaceous Plants Angiosperms can be woody or herbaceous. Woody plants contain secondary tissue (bark) that surrounds the stem. They can live for several years. Examples of woody plants include trees and some shrubs. Herbaceous plants lack woody stems and are classified as annuals, biennials, and perennials. Annuals live for one year or season, biennials live for two years, and perennials come back year after year for many years. Examples of herbaceous plants include beans, carrots and corn. Angiosperm Life Cycle Angiosperms grow and reproduce by a process called alternation of generations. They cycle between an asexual phase and a sexual phase. The asexual phase is called the sporophyte generation as it involves the production of spores. The sexual phase involves the production of gametes and is called the gametophyte generation. Male and female gametes develop within the plant flower. The male microspores are contained within pollen and develop into sperm. Female megaspores develop into egg cells in the plant ovary. Angiosperms rely on the wind, animals, and insects for pollination. Fertilized eggs develop into seeds and the surrounding plant ovary becomes the fruit. Fruit development distinguishes angiosperms from other flowering plants called gymnosperms. Monocots and Dicots Angiosperms can be divided into two main classes depending on seed type. Angiosperms with seeds that possess two seed leaves after germination are called dicots (dicotyledons). Those with a single seed leaf are called monocots (monocotyledons).  These plants also differ in the structure of their roots, stems, leaves, and flowers. Roots Stems Leaves Flowers Monocots Fibrous (branching) Complex arrangement of vascular tissue Parallel veins Multiples of 3 Dicots Taproot (single, primary root) Ring arrangement of vascular tissue Branching veins Multiples of 4 or 5 Monocots and Dicots Examples of monocots include grasses, grains, orchids, lilies, and palms. Dicots include trees, shrubs, vines, and most fruit and vegetable plants. Key Takeaway: Angiosperms Angiosperms are plants that produce flowers. Flowering plants also produce fruit which covers and protects angiosperm seeds.Angiosperms are organized into a root system and a shoot system. The supportive roots are below ground. The shoot system is composed of the stems, leaves, and flowers.Two types of angiosperms are woody and herbaceous plants. Woody plants include trees and some shrubs. Herbaceous plants include beans and corn.Angiosperms cycle between an asexual phase and a sexual phase by the process of alternation of generations.  Angiosperms are classified as either monocots or dicots depending on seed type. Monocots include grasses, grains, and orchids. Dicots include trees, vines, and fruit plants. Sources Klesius, Michael. The Big Bloom-How Flowering Plants Changed the World. National Geographic, National Geographic, 25 Apr. 2016, www.nationalgeographic.com/science/prehistoric-world/big-bloom/.  Tree of Life Angiosperms. Flowering Plants. Tree of Life Web Project, tolweb.org/Angiosperms.

Employment Law Essay Example | Topics and Well Written Essays - 3000 words - 11

Employment Law - Essay Example erms and conditions.2 It is important that businesses in the process of reorganization work within the permitted parameters of TUPE otherwise, there are significant opportunities for litigation arising out of employee complaints.3 While the managers are purporting to simply reorganize the business, this organization involves changes that are consistent with the definition of transfer of undertaking within the meaning of TUPE. Regulation 3(b) provides that TUPE applies to situations in which service provisions are changed.4 Therefore subcontracting and outsourcing will apply as they are situations in which service provisions are changed. In fact it was held in Fairhurst Ward Abbotts Limited v Botes Building Limited and others that where a contract for maintenance was split between two entities, it amounted to a transfer within the meaning of TUPE.5 Therefore even if the subcontracting only transfers out a part of the service, it would be considered a transfer of undertakings under TUPE. There are legal consequences for the business since the subcontracting and outsourcing is covered by TUPE. Regulation 7 of TUPE provides that where a transfer within the meaning of TUPE has the effect of terminating the services of an employee, that termination will be treated as unfair dismissal, unless the transfer is for an â€Å"economic, technical or organizational reason entailing changes in the workforce.†6 The effect of Regulation 7 of TUPE is to ensure that the rights of employees are protected in cases where undertakings effecting their employment are transferred.7 It therefore follows that if an employee’s job is lost to outsourcing or subcontracting, that loss is automatically unfair dismissal. Subcontractors and others to whom services from the business are outsourced may be reluctant to take on these contracts and jobs since there is a risk of litigation for unfair dismissal. In fact, the business will also be liable for unfair dismissal. Managers will also

Interpersonal Skills for Nursing Practice Essay

Interpersonal Skills for Nursing Practice - Essay Example Establishing this kind of effective communication in order to be understood and also get necessary feedback to help the nurse in his or her work is very essential and demanding. It requires a keen evaluation of the environment to understand the kind of people such a nurse is dealing with and find the most suitable ways of communicating with that person or groups of people. It is even more challenging when interpersonal skills are put to task together with the skills of communication so as to help solve a given situation or simply just pass information to a patient who does not seem to have it easy in receiving and giving needed feedback. Like for my case, James has cerebral palsy and thus coordination and communication becomes very difficult for him (Beckung, 2002, pp. 309-316). For James, saying a few words is possible but these are very limited to the format of yes or no kind of approach and this could at time me combined with hand gestures which need to be learnt well in order to know how to respond to his needs. The difficulties that come with interpersonal communication aside, communication remains a very critical part of any healthcare provision practice and no nursing professional is safe without this important skill. It is a fundamental concept within the care giving practice. There are variations when it comes to safe and effective communication and the situation becomes even more complicated when it is the case to do with patients from special groups such as disabled, infants, old people and others where a variety of skills are required to carry out a successful nursing practice on these groups. the practice thus involved application of complex skills and other forms of intervention which in most cases become characterized by care, compassion, respect and dignity (Creel, et al., 2002, pp.2-28). This paper deals with the application of interpersonal nursing skills which puts much emphasis on effective communication with patients and other people through the application of interpersonal skills that have been learnt in my course of study. To help me make a clear approach to explaining how I went through this process successfully, I will have to deal with various aspects of communication and would address such things as the relationship and factors which do influence engagement or relationship between the nursing professional and the patient or other people. This area will have to narrow down to various factors such as those resulting from the environment; the active listening skills which includes non-verbal communication while attending to a patient; qualities for building up good relationships; and the development of ethically sound relationships with patients and people around me. In this paper, I would try linking theory and practice by relating what I have learnt in class to my practical nursing experience with the patient, James. I am expected to give a clear and vivid explanation of what went on and how I happened to tackle it (Nursing & Midwifery Council, 2004). The patient that I dealt with in my practice and application of these skills was James as mentioned above. This patient had a spastic quadriplegic cerebral palsy and suffers from epilepsy and scoliosis. His normal functioning of the body muscles is disrupted causing st iffness of the body muscles or paralysis of the four quadrants of the body at ago. For that case, James could not walk and had impaired speech functions (Banta, 2003, pp.2-18;

Pollution and Transport.Docx Uploaded Successfully Essay Example for Free

Pollution and Transport.Docx Uploaded Successfully Essay Topic essay: types of pollution Industrilization is more and more developing. This accompanied by pollution. The three main types of environmental pollution are land pollution, air pollution, water pollution. The first type of pollution is land pollution. Land pollution is the earrth’s surface and soil, directly or indirectly as a result of human activities. The earth’s natural land is surface by industrial, commercial, domestic and angricultural activities. The second types of pollution is air pollution. Air pollution is pollution of the air which can affect the health, surviral or activities of many organism’s, including humans. Pollution of the air is the accumulation of hazardous substances into the atmosphere that danger human life and other living matter. The final types of pollution is water pollution. Water pollution is the introduction of chemical, biological and physical matter into large bodies of water that degrade the quality of life . that live in it and consumes it. Water pollution can also make water unsuited for the desired use. In conclusion, environment is very important to our live. Without land, we wouldn’t have the foods to eat. Without air, we couldn’t be able to breathe. Without water, we couldn’t live more than 5 days. Topic essay: The important of transportation Transportation is very important to any nation. All towns produce or need products. Those products must get there somehow. There are three main important of transportation: reduce the physical separation of different countries, one of the importance aids to trade and help people transfer easier. Firstly, transport reduce the physical separation of different countries. nowadays we can travel easier by air plant or the other transport from a country to another country.. Even we can travel to the other planet with transport. We just take about 1, 2 hours or more to transfer from a place to another place instead of 1 day, 1 weeks or more . Secondly, transport is one of the importance aids to trade. All trade of wealth and productive labor involves transportation, whether it is the movement of goods or the movement of people from their homes to their jobs or their  homes to the places where they shop. In other words, the global society would not have comfort and convenience had it not been for advancements in the transportation sector. Trade is essential to economic vitality, and transportation is essential to trade. There would not have been any great infrastructure, industrialisation, or massive production, if transportation was incompetent. Finally, transport help people transfer easier. It’s so easy to move around on transport. Without air plant, train or the other transport, this would so difficult to transfer, travel or trade. In conclusion, Nothing is more important to civilization than transportation and communication. Trade is essential to economic vitality, and transportation is essential to trade.

An Analysis of Arnolds Essay, The Function of Criticism at The Present

Introduction The first thing to start with is the title. In order to understand Arnold’s essay we should first understand the title of the essay. As we notice that Matthew Arnold associates criticism with one function not many functions, but which function? He also mentions that this function of criticism is limited within a specific and particular time which is the present time and the past or the future time. Therefore, answering the questions of function and time of criticism goes with analyzing Matthew Arnold‘s essay through my reading of his essay. It becomes clear that Arnold defends the importance of criticism. That’s to say he tries to display that the critical mind is of a paramount importance as well as the creative mind. A Brief Biography Arnold, Matthew 1822-1888, English poet and critic, he was a leading literary figure of the Victorian period, and the foremost literary figure of his age. His writings have a distinct style which is characterized by the use of symbolism and earnestness. Arnold, Matthew was born in Lalehan, Middlesex; he is the son of Thomas Arnold, a famous historian and head master of rugby school the famous independent school. Arnold himself studied at this school and Balliol College, university of Oxford. In 1851, Arnold served as an inspector of schools for the British government. Most of his poems were published between 1849 and 1855. His first book of poetry, The Strayed Reveller and Other Poems, was published in 1849.his first piece as a critic was Preface to the Poems which appeared in 1853. In 1857, Arnold became a professor of poetry at Oxford University and retained this position for ten years 1867. In this essay, Arnold Matthew discusses the tenuous relationship between criticism and... ...ety. In fact, both art and society are closely late in Arnold’s world view, thus the first and the last purpose of the critic is to attain truth so as to enlarge ideas which will provide an intellectual atmosphere in the future. Conclusion To sum up, Matthew Arnold tries in his essay to provide a mode about the importance of criticism and to refute the idea that criticism is of less importance than the creative power, asserting that writing criticism actually produces in its practitioner a sense of ecstatic creative joy very similar to that enjoy by the person who engages in creative writing. Therefore, criticism should be disinterested and objective so as to obtain the best known and thought in the world. Matthew Arnold’s essay â€Å"The Function of Criticism in the Present Time†, is in fact an important critical work which theorises the politics of criticism.

Description of Greece by Pausanias Essay

If there was a book that I would recommend to cultural adventurers and artsy-fartsy people, Description of Greece by Pausanias is the perfect book. Aside from Greek mythology books mass distributed in bookshops, this book has, more or less, everything you have to know about the world’s earliest empire. Ancient History Source book says, â€Å" Pausanias was a Greek traveler from Lydia during the height of the Roman rule†. This book boasts of many highlights and is considered one of the single most important books written about the historic country. It may contain many â€Å"big words† and terminologies but it only goes to show that Pausanias has actual been to Greece and not just some bogus geographer who even has a hard time finding the place on the World Map. He tells stories of mythical and human beings existing together through love, war and hunger for more power and supremacy. The book contains details that would open the eyes of any middling tourist exploring Greece. One potent example for Greece’s grandeur through Pausanias’ book is the story of Ptolemy, who had on several occasions, been a target of rumors because of his lineage as well as the narrative about the bronze statue of Hermes. Description of Greece is a searing outlet of all things Greek from its primitive formation up to modern period. You’ll surely appreciate it, albeit the length, for all the data you’ll be getting. The possibility of the specifics on this book are endless so you can never go wrong. And who knows, you might be enticed to go there and take a look at the famous ruins yourself. Happy traveling! Reference http://www.fordham.edu/Halsall/ancient/pausanias-bk1.html

Goodyear Case study Essay

The tire industry is divided into two end-use markets, the original equipment tire market and the replacement tire market. Original equipment tires are sold by tire manufacturers directly to automobile and truck manufacturers. Goodyear is the second largest tire producer worldwide. It operates 44 tire product plants in 28 countries and 7 rubber plantations. Goodyear has the broadest line of tire products of any tire manufacturer. It is one of the best known and recognized brand names in the world. Goodyear is also one of the leading national advertisers in the U.S. Goodyear is the market leader for original equipment tires at 38%. Replacement passenger car tires account for 75% of annual sales for Goodyear. They are the market share leader in the U.S. replacement tire market. Passenger car tires account for 15%, light truck tires for 11% and highway truck tires for 23%. Goodyear brand tires have the broadest retail coverage with almost 8,000 â€Å"retail points of sale† or 20% of all US replacement tire locations. Nearly 2 million which accounts for 5% of replacement tires are being replaced annually at 850 Sears Auto Centers. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992). Goodyear’s market share declined 3.2%, or 4.9 million units between 1987 and 1991. Goodyear stores reported a 1% decline in replacement tire market share to 9%. 2.0CASE PROBLEM The Sears proposal raised several strategic considerations for Goodyear. First, as a matter of distribution policy, Goodyear has not sold the Goodyear tire brand through a mass merchandiser since the 1920s, when it sold tires through Sears. Decision to sell Goodyear brand passenger car tires again through Sears would represent a significant change in distribution policy and could create conflict between its franchised  dealers. Second, if the Sears proposal was accepted, several product policy questions loomed. Specifically should the arrangement with Sears include (1) only the Goodyear Eagle Brand or (2) all of its Goodyear brands? Sears would provide a great opportunity for Goodyear for several different reasons. Sears is a large National Retailer with 850 Auto Centers with potential sales on 2 million replacement tire sales annually. It gives Goodyear the opportunity to stop the bleeding of market share 3.2% loss over last 4 years. They could take advantage of Sears sponsored pr omotions for those consumers that have become more prices sensitive and less brand loyal. They can also position themselves as the premium national brand at Sears. 3.0GOODYEAR TIRE AND RUBBER COMPANY Goodyear Tire and Rubber Company, headquartered in Akron, Ohio, was founded in 1898 by Frank and Charles Seiberling. The company began as a supplier of bicycle and carriage tires, but soon targeted the fledgling automotive industry. The Goodyear Tire & Rubber Company, incorporated on August 29, 1898, is a manufacturer of tires. The Company, together with subsidiaries and joint ventures, develops, manufactures, markets and distributes tires for a range of applications. The Company also manufactures and markets rubber-related chemicals for various applications. The Company is an operator of commercial truck service and tire retreading centers. The Company operates approximately 1,300 tire and auto service center outlets where it offered its products for retail sale and provided automotive repair and other services. The Company manufactures its products in 52 manufacturing facilities in 22 countries, including the United States. It operates through four operating segments representing i ts regional tire businesses: North American Tire; Europe, Middle East and Africa Tire (EMEA); Latin American Tire, and Asia Pacific Tire 4.0SEARS, ROEBUCK & COMPANY Sears, Roebuck & Company, commonly referred to as Sears, is an American multinational department store chain headquartered in Hoffman Estates, Illinois, in Greater Chicago. The company was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886, as the R.W. Sears Watch Company in Minneapolis, Minnesota. Julius Rosenwald took control in 1895 and expanded its sales and profits greatly. In 1925, it began opening local department stores. The business peaked in the 1950s and 1960s, and then began a long, slow contraction. In 2005, it was bought out by Kmart, which renamed itself Sears Holdings. In 1973, it opened a new headquarters in the Sears Tower, a 108-story, 1,451-foot (442 m) skyscraper that was the tallest building in the world until 1998. Until October 1989, Sears was America’s largest retailer, when it was surpassed by Walmart in domestic revenue. Target, Best Buy, and Home Depot have also surpassed Sears since. As of 2012, it is the fourth-largest U.S. department store company by retail sales and is the 12th-largest retailer in the United States, leading its competitor Macy’s in 2013 in terms of revenue. 5.0INDUSTRY BACKGROUND World tire production in 1991 was approximately 850 million tires. North American production accounted for 29%, Asian production was 28%, and Western European production accounted for 23%. The tire industry is divided into two, broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually and these unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year and this unit sales trend is â€Å"flat†. Passenger car tires account for 75 percent of annual sales and the remaining 25% go to commercial and miscellaneous usage. Although 10 tire manufacturers account for 75 percent of worldwide production, only three firms account for 60 percent of all tire sales sold. These three firms are Michelin, Goodyear, and Bridgestone. These firms compete in both the OE and replacement tire segments. Although Goodyear is second to Michelin in worldwide production, it is the U.S. market leader in both the OE and replacement segments. Even though the OE segment is smaller, it is viewed as strategically important by tire manufacturers because prominence in the OE segment provides volume related scale economics in the production of tires and it is believed that car owners satisfied with their OE tires on new vehicles will buy the same brand when they replace their worn tires. It should be noted though that passenger replacement tire buyers are becoming more price sensitive and less likely to simply replace their branded OE tire with the same brand of replacement tire if they are significantly more expensive. Demand in this market is directly related to the average mileage driven per vehicle, therefore, the longer a tire’s tread life the less they need to be replaced. Competition in this industry is intense in both the passenger OE and replacement tire segments. Competition in the OE segment revolves around the major vehicle manufacturers and supplying some or all of their tire needs for the new model year cars and trucks. Competition in the replacement tire segment occurs across the marketing mix. Major tire manufacturers compete on the basis of product variety and innovation, â€Å"retail points of sale,† price and promotion Goodyear is the second largest tire manufacturer in the world, behind Michelin which manufacturers and markets the Michelin and Uniroyal/Goodrich brands. The Goodyear brand is the single largest brand, in terms of sales to the OE tire segment. Its share of this segment is 38 percent. It is noteworthy; however, that Michelin with its Michelin and Uniroyal/Goodrich brands combined capture 30 percent of the OE tire segment. Goodyear brand tires capture the largest portion of sales in the U.S. replacement tire market: 15 percent of passenger car tires, 11 percent of light truck tires, and 23 percent of highway truck tires. Companywide share increases in each category when sales of its Kelly-Springfield brand are included. Goodyear’s relative competitive position is also due to the fact that they have the broadest line of tire products of any tire manufacturer and have the broadest retail coverage with almost 8,000 retail points of sale, most of which are company owned or franchised. 5.1Distribution Major manufacturers of tires capitalize on their reputation and experience as producers of building strong wholesale and retail dealer relationships and networks through which to sell their brand name replacement tires to vehicle owners. The industry uses â€Å"retail points of sale† to gauge the retail coverage of tire manufacturers and their brands. Goodyear has the broadest retail coverage with almost 8,000 retail points of sale. Independent tire dealers usually carry the brands of several major manufacturers and a discount priced private label brand to give a full assortment of qualities, brands, and price ranges to choose from. Retail tire outlets there were owned or franchised by the manufacturers carried only the manufacturer’s name brands and maybe a private label discounted price line. Department stores and major retail chains (like Sears) occasionally carried manufacturers’ brand tires but usually marketed only their own private label brands. In most co mmunities, price is the dominant competitive appeal in an  intensely competitive industry. Many dealers feature and push their private label brands of tires because the profit margins are higher. Dealer sponsored private label tires accounted for 15 to 20 percent of total replacement tire sales in the US in 1991. For this reason, it would be beneficial for Goodyear to consider providing a private label brand for Sears, if they decide to use them as a retail channel, to capture this growing market. 5.2Marketing Major tire producers often use network TV campaigns to promote their brands, introduce new types of tires, and pull customers to the retail dealer outlets. Network TV budgets commonly run from $10 million to $30 million, and their budgets for cooperative ads with dealers run from $20 million to $100 million. Print media is also commonly used extensively. 5.3Customers Few replacement buyers are very knowledgeable about tires and many end up choosing a tire based on price and some just follow the recommendation of their local dealer. Consumers are becoming more price sensitive/conscious while abandoning brand loyalty. This is important to remember because it defeats the purpose of presence in the original equipment segment. Therefore, being in a market segment, which is not as profitable, for a reason that is no longer viable, might be a strategic error? Most replacement tire customers do not have a preference, which makes it easy for tire salespeople to switch customers to private label brands that deliver higher profit margins 6.0DECISION MAKING PROCESS Decision to suggest Goodyear to accept the proposal offered by Sears and  award Sears to sell Eagle brand tire. The decision made was appropriate. From the case, it is clear to see that Goodyear was suffering from loss in market share and profits, thus it is essential that the decision made be executed to ensure that Goodyear would regain its competitive advantage, regain its market share, and turn its losses into profits 7.0conclusion and recommendation Goodyear defensive strategy would consist of changing their retail structure, declining market share in the replacement tire segment and have a flat original equipment volume. As for changing their retail structure they could do this by having non company owned or franchised company stores which are capturing a larger percentage of the tire replacement market. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. The reason that Sears is a good viable option is because of the declining market share in the replacement tire segment. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992) and market share loss of 3.2% over last four years. As for original equipment tire volume, the replacement tire market which represents 60% of Goodyear sales worldwide is more profitable that the original equipment market. Goodyear’s unit volume has plateaued in this segment at 38% . So I believe that only selling high performance Eagle brand tires at Sears is the best alternative for Goodyear. References 1. Roger A.K & Robert A.P (2013). Strategic Marketing Problems. Cases and Comments.(Thirteenth Edition).England. 2. Marketing Strategy. In Wikipedia. Retrieved October 25,2014 from http://en.wikipedia.org/wiki/Marketing_strategy3.Goodyear Tire and Rubber Company. In Wikipedia Retrieved October 27, 2014 from http://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Company4.Swot Analysis. In Mind Tools October 29, 2014 from http://www.mindtools.com/pages/article/newTMC_05.htm

economy essays

economy essays Economy is a science including many changeable subjects when researching in a certain vicinity. To explain basic economic regulations of the world in a homogeneous structure does not fit the economics nature. Even if economy is a process that can show diversified changes, behind these there are concrete reasons that effect long term economic programs that should not be missed, which is historical process. When researching a countys economy, the priority should be to state that countrys historical elements. My opinion about economy is that it keeps logic for all world countries, even if its technological developments. When researching, a good way to follow is finding the facts of the existing geography, the effects of that geography or possible effects and comparing the country that I chose and the other countries of the same region, after connecting economy with its past. This helps us to make a judgement for the countrys politics of economy, its productivity and earnings from these. After examining the subjective elements in its own region, then it will be easy to put a name to that objectivity. The original speakers of the Turkish language lived in Central Asia. They were nomads who converted to Islam. Turkish nomads expanded westward under the leadership of the Seljuk family of sultans. Their forces were unlike what is ordinarily thought of as an army. They soon raided the Byzantine Empire and opened Anatolia to Turkish settlement. Many other people, such as, Greeks, Kurds, and Armenians lived here too. They soon adopted the Turkish language and converted to Islam and became Turks themselves. A military leader, Osman, founded the Ottoman Empire at the end of the thirteenth century. They conquered Europe, Asia, and Africa. By 1556, the Ottoman Empire stretched from the borders of Poland in the North, to Yemen in the South, and from near Venice in the West, to Iran in the East. The Otto...

Cover Letter Sample for Customer Experience Job

Cover Letter Sample for Customer Experience Job SAT / ACT Prep Online Guides and Tips If you're hoping to join a customer experience team, then you've got to have good people skills! In this sample cover letter, the applicant emphasizes her warm, patient, positive qualities, as well as her love for the company's products. Read on to see how Poppy presentsherself as a strongapplicant, and then continue on to the breakdown of what this letter does well. Cover Letter Sample for Customer Experience Representative Poppy Harrington14 Standish St.Cambridge, MA 02138edward.harrington@gmail.com * 555-555-5555 May 1, 2016 Zachary ParkerDirector of Customer RelationsLark Lenses102 Charles St.Boston, MA 024 Dear Zachary Parker, I’m excited to apply to the position of Customer Experience Representative with Lark Lenses, a position I learned about from Product Designer, Allie Saltman. As an experienced support representative and long-time patron of Lark Lenses (I’m wearing â€Å"Anderson† glasses as I type this), I’d be thrilled to join the Lark Lenses team. Please allow me to share my experiences as they relate to the responsibilities of Customer Experience Representative. For the past two years, I worked on the support team of marketing software start-up, DubStop. I taughtcustomers the ins and outs of the software and helped troubleshoot problems through phone, email, and live chat. Typical problemsincluded account set-up, payment processing issues, and software bugs. From this role in customer support, I developed stellar communication and organizational skills and the ability to think on my feet. While I love interacting with customers, I’m less passionate about marketing software and aimto work in the fashion industry. As I mentioned above, I’m a hugefan of Lark Lenses’ products and am inspired by the company’s devotion to high quality eyewear, low costs, and innovative customer service. My loyalty was cemented the first time I tried its home try-on service; I ended up ordering both my Andersons and the Winstonian sunglasses. As a devoted Lark Lenses' customer, I have the familiarity with your products to jump right in and hope, over time, to grow within your company. I’m confident that I have the personal qualities of warmth, patience, adaptability, sincerity, and energy to excel in the role of Customer Experience Representative. Lark Lenses inspires me withits innovative work at the crossroads of fashion and technology.I would love to learn more about the role and can be reachedby phone or email. Thank you very much, and I look forward to hearing from you soon. Sincerely, Poppy Harrington PoppyHarrington From her cover letter, it sounds like Poppy could turn her customers' frowns upside down. Customer Experience Cover Letter: The Breakdown Poppy's excited by the prospect of joining the Lark Lenses' team, and she makes sure the hiring manager knows it. She starts out by showing familiarity with the company; not only does she know someone who works in product design, but she was also wearing her Lark Lenses glasses as she wrote the letter. Poppy states thatshe has experience working in support and interacting with customers over the phone and through email and live chat. She also explains the reason she wants to switch, stating that she would prefer to work infashionover software. Poppy further expressesher excitementby saying she hopes to grow within the company. Poppy uses a few specific examples in her letter, describing some of her responsibilities at DubStop and her experiences with Lark Lenses and its home try-on program. Overall, her cover letter helps personalize her application and express her enthusiasm for the company and its available role in customer experience. Poppy's coverletter also features a traditional format, with her name and contact information at the top, followed by the date and the hiring manager's details. Should your cover letter look the same? A Note on Format If you're sending your cover letter by hard copy (rare) or as a Word attachment, then you'll likely use a similar format to the one you see in the sample above. However, if you're pasting your email directly into the body of an email or a text box on an application portal, then you don't really have to worry about these traditional headers. In the latter two cases, you can just start right in by addressing the hiring manager. In these plain text, electronic formats, a real-life signature's not part of the equation either.Think about how you're sending your letterand any other application instructions as you put on the final touches! As with your cover letter'scontent, make sure to be intentional about its overall look. What's Next? Looking for more samples? Check out our full cover letter guide with six sample letters, plus you'll find some great tips for writing your letter. Are you figuring out how to start your own letter? Our cover letter guide will help you push past writer's block with a clear step-by-step template.

Agora History Essay Example | Topics and Well Written Essays - 750 words

Agora History - Essay Example Agora is an historical Spanish drama film produced in 2009. The movie was directed by Alejandro Amenabar. Agora represents a movie genre that is increasingly rare. The movie is based in the happenings of the 4th century in the Roman Empire. The whole story focuses on a 4th century Greek astronomer called Hypatia.The movie therefore represents a successful project of making a movie about the past period while at the same time, making a movie about the present (Germain 12). The historical movie was set in roman Egypt, specifically, at the end of the Roman Empire. In the last days of the empire, the Alexandria city in Egypt was torn. There came a split between Christians and the pagans and due to their large numbers, Christians gained political power. They therefore set the standard of morality that was a must-abide for all who wanted to survive. There are several religious aspects that are evident in the film (Pollard and Howard 64). Religious domination and war between religious group s is seen when Christians destroyed pagan gods and waged war against pagans. The Jews were caught in between this leading to divisions among them. Many pagans were converted to Christianity as well as some Jews like Dave, Hypatia’s slave. They shifted to Christianity to save themselves of trouble from this powerful group. Others stuck to the Jewish religion and there emerged open war and hatred between Christians and the Jews. Devout Jews became victims of the war against paganry. Religion was also use to cover up for the rejection of the ideas of some people. For example, Hypatia was not really interested in religion but in making discoveries and selling her ideas to the people. she was victimised on religious grounds because most of the Christians did not support her views. This also depicted the religious hypocrisy of that time. The Christians were not ready to forgive Hypatia as Jesus, their perfect example, forgave those who sinned against him. Religious leaders could on ly stand with the rights of Christians instead of humanity, representing God’s precious creation. Although some people may criticise the movie for emphasising on early Christianity, especially the dominating nature of Roman Catholic, the movie has a high historic accuracy. Rohter (10) observes that the themes of religions verses spirituality and faith verses zealotry are clearly brought out. This religious rottenness was powerful enough even to nullify other binding factors among people. This is seen when Synesius and Dave, at one point, turn against Hypanthia because of sticking to Jewish religions yet they were in love with her. The clash between education and religion, and knowledge and faith leads to destruction of the library. The making of a present time movie out of the past period represents a high level of creativity in the movie. Amenabar developed the movie as a result the interest he developed by exploring the night sky. In 2004, he took a break after producing on e of his movies and he travelled to the island of Malta. Stevens (5) notes that while there, Amenabar discussed astronomy with this friends and they begun speculating about extraterrestrial life found on other planets. They studied famous astrologers like the Ptolemy, Galileo, Copernicus and Johannes but the story of this 4th century astrologer was most interesting. The film is therefore cerebral, ambitious and complex. Unlike most toga movies, Agora does not depend on CHI spectacle but on ideas and real drama. The political situation at this time was poor and discriminative. When Christians waged war against the Jews, the rulers of the city of Alexandria were not powerful enough to stop it and the situation got out of hand. Despite

How Does Advertising Effect People Essay Example | Topics and Well Written Essays - 1000 words

How Does Advertising Effect People - Essay Example As the essay declares in the ancient time ‘word of mouth’ was the most popular way of advertisements, today with the intervention of media and internet, advertisement has become an easy and popular mode of providing information. Advertising has different effects on people, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it. Advertising affects people in what they do and how they do it. This report stresses that advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. Today advertisers are into more of market research to analyze the consumers’ behaviors, likes, and dislikes. The most popular method is tests and surveys, both before and after a product is introduced. Telephone surveys are very common. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. Such kind of market researches gives consumers ample opportunity to put forth their views and also helps the firm to improve the product to satisfy the needs of the consumer. Companies also check whether the ads are being productive by means of comparing the money made and number of sales during periods of advertising to those during a time of no advertising. Some companies even allow average consumers to preview a commercial to get a response.

Central Bank and Monetary Policy Research Paper

Central Bank and Monetary Policy - Research Paper Example The main reason why countries create their own central banks is to ensure control of their currency. The central bank is the only authority that can print money and such responsibility cannot be given to anyone else as the consequence may turn out to be disastrous. The role of the central bank evolved over time and the literature in monetary theory points out that central banks work to reduce the impact of economic fluctuations and to minimize volatility in the financial system. They pursue five objectives to ensure economic and financial stability. The goals of central banks are generally specified as price stability, stable real growth, financial stability, interest rate and exchange rate stability (Mankiw, 2011; Geraats, 2006, pp. 37-40). The main goal of this research project is to help understand how the central bank manages and controls the quantity of money in the economy and its relation to price stability. It also brings out the main tasks of central banks and the challenge they face in conducting monetary policy. Objectives of Central Bank: The major role of the central bank of any country in the world is to monitor the financial structure of the respective country. Central banks also control the volume of financial transactions which are made by all other banks in the economy. These other banks include commercial banks, other non-banking financial institutions. The most important objective of the central bank is to manage the amount of financial resources of the economy and thus to maintain the stability in the economy. This stability is maintained in the economy by the central bank of the country in respect to stability of prices of goods and services, stability of financial transactions and prices of these transactions. Also stability is required to be achieved by the central bank in terms of movements in nominal as well as real interest rates and stability in exchange rates. Finally, the most important role of the central bank is to maintain stabi lity in the real growth of the economy (Mankiw, 2011). Central banks of different countries have long been correlated with secrecy. Even in regard to the present trend toward higher level of transparency of different monetary policies, it can be said that, this has not dispersed the inscrutability with which all central bankers often argue. Various researchers have provided an economic explanation for different roles of oblique communication. Under the conceivable assumption that there exists imperfect common knowledge or information about the level of transparency, all economic outcomes have been decided by both actual as well as perceived transparency. It has been shown, in numerous researchers, that it can be helpful to merge actual transparency with the perceived opacity. The optimal or most efficient communication strategy for the central bank is related to the process of providing clarity about the target level of inflation. But the role of the central is also related to the p rocess of providing information with recognized ambiguity about the target of prevailing as well as expected output-gap and supply shocks. Therefore, â€Å"the central bank benefits from sustaining transparency misperceptions, which helps to explain why transparency of monetary policy has not eliminated the mystique of central bank speak† (Geraats, 2006, p. 38; Blanchard, 2007, pp. 69-75). Balance sheet of central bank: The balance sheet of the central consists of assets and liabilities.

Food Industry Is A Continuously On Demand Industry Marketing Essay

Food Industry Is A Continuously On Demand Industry Marketing Essay Introduction Food industry is a continuously on demand industry that people are always need and want. Some economists and analysts claim that food industry is one of the most proof to economic slowdown. This makes this industry a resilient, reliable and profitable industry. The products and foods that are part of the booming industry includes, confectioneries, health products, biscuits, kids foods, animal foods, crackers, bakeries, cakes, vegetables etc. The wide range of products available offers ample of opportunities for business in this line, growth and progress in line with the advancement of technology and new channel of marketing. Definition of Strategic analysis This includes an implementation of strategy and approaches after taking into consideration various factors i.e. internal and external that directly and indirectly affects the company. Strategic analysis will analyze and assess various forms of strategy after considering the threats potential opportunities etc that the company could exploit in order to succeed and remain relevant to customers. A proper action and steps towards strategic decision and analysis will enable the company view all the potentials and weaknesses within the company and therefore will ensure the positive move in the future. The PEST analysis A PEST analysis is a business measurement tool that assesses and analyzes the factors of. Political, Economic, Social and Technological which then translated to the proper implementation of strategic decisions prior the results of PEST analysis. Factors affecting the Food Industry (PEST Analysis) 1) Political factors Political factors are the factors that include government intervention and barriers in terms of tax/tariff that could benefits the citizen or the government. Apart form that, it also includes the policy and systems that government adopt in regards of business friendly particularly in food industry. The likes of importing policy, regulation and procedures, policy of taking over, merger and acquisition that could affect the constant supply of foods to the country etc are part of political factors. 2) Economic factors Economic factors include stability, income parity, income status, purchasing powers, exchange rate, unemployment rates, interest rates etc. This will certainly affect the decision and actions taken by the company economically. As food is part of necessity and demand by people around the world, as every needs food to survive and living, we could say the industry is not much sensitive on the economic change and volatility. 3) Social factors Social factors include the trends and patterns of demands which due to the cultures, nationality, religious etc. Brand awareness on a country might differ with each others, income distribution, age, demographic, preferences, local and global attitudes towards certain things are different. As for food industry, its known that local preferences will determine the acceptance of food products. The local taste and likes must be met and this will require the business and companies to understand the local market before embarking into the local ones. 4) Technological factors Technological factors really affect the production and effectiveness of the plant and operation. As for the food industry we are seeing the advancement and improvement in terms of technology employed in food industry that as a result improve the yield, making it more efficient and reliable. Product innovation and improvement is also produced with the help of new technology, systems or techniques, This will then help the companies to produce high quality and better food products in terms of taste, health ingredients, safety etc. SWOT analysis. SWOT is analysis of all the possible factors of strength, weaknesses, opportunities, and threats. As PEST are just a tool that addresses the external factors that potentially affect the business, the SWOT seems will give better result and pictures of how the company should react with the business environments and settings that include internal and external factors. The SWOT analysis of Krafts Food industry (the company under study) is performed after analyzing the factors both form external and internal. 1) Strengths 1. Large Market Share In terms of market share, Krafts Food has been in forefront leader in the cheese and biscuits segments. There are the worlds second largest food manufacturer behind nestle in the world but leader in certain part of the world including Northern America and Canada. The fact that have captured quite substantial portion of market share is because the aggressive mergers and acquisition that had taken place for many years since Krafts early inception years. The mergers and acquisition have made a bigger company and able to capture their rivals customer and market. 2. Brand loyalty The current Krafts brands include: Balance Bar, Oreo, Jell-O, Maxwell House, Mikado, Nabisco, Tang, Oscar Mayer, Twist, Snack Wells etc. 3. New technology As for Krafts Food, they have the new technology as they invented quite new products and taste with the help of technology. Plus they acquired many firms with already have technology in place. This could give them a competitive advantage over their competitors. 2) Weaknesses 1. Lack of Marketing Strategy and Launching New Products It is seen that Krafts Food is having difficulty in launching and producing new products and foods. Due to the fact that they have been expanding by the mode of acquiring and merging with other established companies, therefore their variety of new products are very limited. 2. Declining Sales and Demand from Europe and Western Part Krafts Food is now experiencing a decline demand and sales in western part as well as European countries. The competition with other rivals and the leading food manufacturer Nestle is very stiff, as European are more opt to prefer Nestle rather than Kraft in that region. They also face heavy competition in chocolate and baking powder manufacturer, as many big companies in Europe such as chocolates manufacturer from Switzerland, premium brands from Belgium and United Kingdom are more established than Cadbury of Krafts Food. 3) Opportunities 1. New categories, products (i.e., organic, health-focused) People are more concern on the health- focused products including foods. This is a very good opportunity for Krafts to embark in this lucrative segment as the potential fro growth is so huge. They could leverage on the existing plant that they have and enhance their R n D in that particular segment or even joint venture with other related health focused products. 2. International markets Krafts Food involved in international business and they have many plants that operates in various parts of the worlds. They could use this opportunity to expand in that particular region and surround to increase market share and capture the new untapped market surround the region. 3. Operates in many fast growing categories The company (Krafts Food) is offering various products of foods from many categories such ranging from biscuits, health focus products, animal foods, cheesy based foods, crackers, bread and cakes, floor, chocolates , drinks, etc. That will enable them to compete in diverse categories apart from lowering the risk of concentrating in just few products of foods. 4) Threats 1. Competition Stiff competition in food industry in global scale since they are operating in international arena. They operates in many parts of the world and have to compete with the local manufacturers as well. Some of them are really capable of offering products that meet local taste and preference. Example such as in Malaysia perspective where we see Jacobs of Malaysia or Julies Sdn Bhd competing with global brand of Krafts Food. They seem to understand more on the local preference than the global player in biscuits and cookies line of products. 2. Industry consolidation With the consolidation and mergers as well as acquisition exercised by other firms globally, Krafts Food is also feel the pressure to compete with such firms. The industry now becomes more constraint and tight in terms of number of players in the industry as well as market share among companies. 3. Volatile COGS over short run With the increasing cost of goods, every industry will be impacted and this will reflect the growth of the companies in the sector. In some ways, this could also resist and restraint the strategies and products differentiation, sales and marketing etc, of the companies in food industry. Definition of strategy formulation It is very crucial and essential for Krafts Managers and to form appropriate and effective strategies in order to sustain and survive in the long run. Especially in the global issues that impacting companies in the world, management team of Krafts should think of strategies and approach to tackle those issues as well as external and internal factors of Krafts companies. 1) Krafts Marketing Strategy Some of the very strategic decision in their marketing strategies, is that the company sponsored the Kraft Musical Revue, a two-hour musical variety show. Their international operation is supported by a policy that focuses on local tastes of foreign consumers. Kraft was a major supplier during World War II. They also enhanced the collaboration and joint efforts with government of US. This somehow create and indirect promotion and establishing their name in domestic as well as international arena. 2) Differentiation strategy Emerging markets: Growth in the confectionary market will largely take place in emerging markets. à ¢Ã¢â€š ¬Ã‚ ¢ Natural: Consumer demand for products that are free from artificial colors, flavors and additives and concern over the long term effects of artificial ingredients has driven growth in the confectionary industry. à ¢Ã¢â€š ¬Ã‚ ¢ Heritage and provenance: For chocolate manufacturers a key growth opportunity is for premiumization through either high quality country of origin (or even single estate) ingredients or by focusing on the quality of production methods. à ¢Ã¢â€š ¬Ã‚ ¢ Healthy and functional confectionery: Health continues to be a key innovation opportunity for confectionery managers in line with an ageing population and an obesity epidemic. Even if retailers develop the operational capabilities to manufacture and sell chocolate and gum based on these issues, they may not be perceived to have the brand credibility that are owned by more established confectionary manufacturers. A potential acquisition of this magnitude during a sluggish economic recovery implies Krafts commitment to grow its extend its brand in growing global markets while evaluating other products in its brand architecture. They also increased their investments into key consumer trends in quick meals, health and wellness, snacking and premium products. These has reinforced the brand and presence of Krafts Food in the market they are operating in. With the Kraft innovation and new technology they have been successfully implementing an invention or creative idea that creates value to consumers. Krafts have been able to constantly adapt and anticipate their needs. With the help of innovation, they create new product platform as well as improving their product features. This applies to products, processes, packaging, ingredients, and more. It is well supported by various Kraft business units such as RD, consumer comments and feedback and public relations, etc. Kraft has its own strong Research, Development Quality team of who all have a important role in innovating and producing the new Kraft. They are continuously develops new products that broaden range of products and compete in new categories. For example, Bagel fuls, the first all in one bagel and Philadelphia cream cheese. 3) Focus strategy Kraft also introduced many of its products in foreign markets. The company name changed in 1976 to Kraft Inc. to enhance the companys focus on food processing and to more emphasizing with the internationally known Kraft trademark. Reorganization accompanied the name change the move toward a more centralized structure was formed by dividing the company into divisions according to specific markets or products. What is Corporate Level Strategy? Corporate strategy is a strategy that determines what businesses a company is in, should be in, or wants to be in, and what it wants to do with those businesses. Its based on the mission and goals of the organization and the roles that each business unit of the organization will play. The acquisition of Cadbury has significantly enhanced the strength of Kraft Foods in the confectionery sector enables Kraft Foods to take advantage of Cadburys product development capabilities. They believe that confectionery markets are consolidating and it is very important for Krafts to control of the supply chain and growing portfolio of their own retailer brands. In addition, they could also experience the increasing expansion of markets such as Brazil, China, and Russia as well as other parts of the new emerging markets such as India and Mexico. Global collaboration of Krafts Food In line with its sustainability strategy, Kraft Foods has selected six key areas in which it feels it can have the greatest impact. These are transportation/distribution, agricultural commodities, energy, water, waste, and packaging. They have formed various collaboration and joint ventures with their distributors, retailers, packagers, outsourcers and business partners to improve the efficiencies and effectiveness of these areas. In line with this effort, Kraft had reached an agreement to acquire Groupe Danones global biscuit business, snacks, cookies and crackers manufacturers. In competing at European biscuits portfolio, they (Kraft) had gone through the acquisition of brands like LU, Tuc, and Prince. As a result, Kraft also expanding and strengthening their footholds in China and other emerging markets as Malaysia and Indonesia They also hire the capable and good managers and directors in the emerging markets to oversee the operation and management. They are able to react faster to market changes and improving the revenues, operating income and cash flow. Brand Strategy of Krafts Food In todays very dynamics and complex business environment, the importance of brand and its reinforcement is one of the key areas of focus. The much bigger North Asian markets such as Japan also shows that long term significant further growth is potentially high. One example is to take a global concept and adapt it locally with consumers. For example, Oreo Krafts hot selling cookie in the US, and being produced less sweet to match consumers in China. Transform it into wafers and rolls to further connect with the way they eat their snacks. Oreo is now the no.1 biscuit brand in China and China is the no.2 Oreo market in the world after the US. Customers and stakeholders have evolved in respective to their needs and demands. In Asia, consumers are inclined towards having enough vitamins and minerals, and Krafts answers that by offering products that meet these needs. Tang Fruitrition is full with vitamins A, B, C and calcium. While in the US, where there is a high concern on obesity, Kraf ts offers and selling Sensible Solution products that features 100 calorie snacks (such as cookies and bars, puddings and crackers) to help people eat less with smaller portions, LiveActive cheese which popular of its s digestive health, and South Beach Living meals and snacks that are more like balanced diet meals with very great taste. Kraft wants to survive and expanding their presence in a positive way. With Kraft Foods being one of the largest food and beverage companies in the world, they need to understand such varied consumer preferences. Their portfolio is established to meet those needs, from snacks and premium foods, to convenience and health and wellness. As for countries like China, Russia, Brazil and ASEAN countries being biggest international markets for Kraft. They have created many products that are tailored to the needs of locals in order to please the customers and able to sustain successfully until today. As part of branding strategy of Krafts they will continue enhancing and strengthening the products line, quality and high taste of Krafts Food products that differentiate them with their rivals and competitors. Conclusion Kraft vision is always to make today delicious. They make some of the best-known brands around the globe. Brands like Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. They managed to creating reliable, consistent growth. Thats what theyre doing at Kraft, and their strategies are focusing efforts on build a high-performing organization, reframe segment/ categories, exploit sales capabilities (by merging or acquisition etc) and drive down costs without compromising quality. As they have sustained for many years and continued progress and growth, it is an icon of strategic management organization. They have made wise decision in their sales and marketing strategies, policy on globalization, organization structure, channel distribution, strategic management, human resources etc that enable to gain competitive advantages over their ri vals. They are well ahead over their competitors in terms of market share, acceptance, product innovation, revenue, etc due to the fact that Kraft Food really understand factors and matters to sustain and excel in food industry and supported by strong business acumen and entrepreneurial spirit of Kraft organization. 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