George Meade Essays - George Meade, Meade County, South Dakota

George Meade Essays - George Meade, Meade County, South Dakota George Meade George Meade Do you know who was the general for the Second Battle of Bull Run? Everyone kGeorge Meadenowswhat the Second Battle of Bull Run is but who was the general? Some people even knowthat the North won that battle. Most people do not know that General George Meadedefeated General Lee at that battle. General George Mead accomplished much duringwartime.General George Meade had many accomplishments during wartime. First of all, hedefeated General Lee at the Second Battle of Bull Run. Why would not General Meadecrush General Lee at this battle and end the war there? Facts say that heavy fog and rainforced Meade to stop. Likewise, on June 1, !863 a surprise encounter forced his troopsinto the Battle of Gettysburg, the greatest battle on American soil. This battle came aboutwhen General Lee's army needed shoes. The two forces met here on accident and fought toa victory for the North. Lee acknowledged his defeat and retreated to Virginia. Not onlydid Meade serve in the Civil War, but also served in the Mexican War. He served in thebattles of Palo Alto, Monterey, and Veracruz. During these he served under GeneralZachory Taylor. To sum up, General George Meade accomplished many things during histime at war. Each of General George Meade's accomplishments had one major effect on howlife is today. To start, if Meade had not defeated Lee at the Second Battle of Bull Run thewar would not have started off positively for the North. This was important because thesoldiers gained their confidence when they won this battle. If the North would have lostthe entire war the U.S. would be two different countries. Secondly, Meade's defeat of Leeat the accidental Gettysburg. This was a battle that turned the war around and gave theNorth the advantage. This was the North's first victory in a long time. Finally, if the U.S.had not have won the Mexican War, Where Meade served as a soldier, the U.S. would nothave gained the southwest portion of the country. This ,as you remember, was where thegold rush took place that caused the country to spread out over the land. As has beenshown, Meade's accomplishments had many effects on how life is lived today.There are many things that would be different if George Meade had never lived. For one thing, the North might not have won the first battle of the war causing the soldiersto lose confidence and maybe lose the war. If the South had won the war the U.S. wouldbe split into two countries right now. Also, if the north did not the greatest battle onAmerican soil, Gettysburg, it could have been the end of the war right there at Gettysburg. If the North would have lost the war the U.S. would be two different countries, as was saidearlier. Last, if the U.S. had not won the Mexican War we would have lost some of ourland to Mexico. The U.S. would have also not had the Gold Rush that took place inCalifornia. In conclusion, the country would have been very different if George Meade hadnever lived.General George Meade accomplished much during wartime. Most people do notknow that Meade defeated Lee at the Second Battle of Bull Run . Some people even knowthat the North won that battle. Everyone knows what the Second Battle of Bull Run is butwho was the general? Bibliography Cleaves, Freeman. Meade, George Gordon. Collier's Encyclopedia. Vol. 15.1989.Sefton, James E. Meade, George Gordon. The World Book Encyclopedia. Vol.15. 1994.Meade, George G. Compton's Interactive Encyclopedia. Version 2.01vw.Carlsbad, California: Compton's New Media, 1994. CD-ROM.Meade, George Gordon. Encyclopedia Americana. Vol. 18. Danbury,Connecticut: Grolier, 1990.Meade, George Gordon. Who's Who in American History. Historical Volume.St. Louis,Missouri: Van Hoffman Press,1967.

Angiosperms - Definition and Examples

Angiosperms s Angiosperms, or flowering plants, are the most numerous of all the divisions in the Plant Kingdom. With the exception of extreme habitats, angiosperms populate every land biome and aquatic community. They are a major food source for animals and humans, and are a major economic source for the production of various commercial products. Angiosperms differ from non-vascular plants in that they have a vascular transport system for moving water and nutrients to various parts of the plant. Flowering Plant Parts The parts of a flowering plant are characterized by two basic systems: a root system and a shoot system. The root system is typically below ground and serves to acquire nutrients and anchor the plant in the soil. The shoot system consists of the stems, leaves, and flowers. These two systems are connected by vascular tissue. Vascular tissues called xylem and phloem are composed of specialized plant cells that run from the root through the shoot. They transport water and nutrients throughout the plant. Leaves are an important component of the shoot system as they are the structures through which plants acquire nutrition by photosynthesis. Leaves contain organelles called chloroplasts that are the sites of photosynthesis. Gas exchange needed for photosynthesis occurs through the opening and closing of tiny leaf pores called stomata. The ability of angiosperms to shed their foliage helps the plant to conserve energy and reduce water loss during cold, dry months. The flower, also a component of the shoot system, is responsible for seed development and reproduction. There are four main flower parts in angiosperms: sepals, petals, stamens, and carpels.  After pollination, the plant carpel develops into fruit. Both flowers and fruit are often colorful in order to attract pollinators and animals that eat  fruit. As the fruit is consumed, the seeds pass through the animals digestive tract and are deposited at a distant location. This allows angiosperms to spread and populate various regions. Woody and Herbaceous Plants Angiosperms can be woody or herbaceous. Woody plants contain secondary tissue (bark) that surrounds the stem. They can live for several years. Examples of woody plants include trees and some shrubs. Herbaceous plants lack woody stems and are classified as annuals, biennials, and perennials. Annuals live for one year or season, biennials live for two years, and perennials come back year after year for many years. Examples of herbaceous plants include beans, carrots and corn. Angiosperm Life Cycle Angiosperms grow and reproduce by a process called alternation of generations. They cycle between an asexual phase and a sexual phase. The asexual phase is called the sporophyte generation as it involves the production of spores. The sexual phase involves the production of gametes and is called the gametophyte generation. Male and female gametes develop within the plant flower. The male microspores are contained within pollen and develop into sperm. Female megaspores develop into egg cells in the plant ovary. Angiosperms rely on the wind, animals, and insects for pollination. Fertilized eggs develop into seeds and the surrounding plant ovary becomes the fruit. Fruit development distinguishes angiosperms from other flowering plants called gymnosperms. Monocots and Dicots Angiosperms can be divided into two main classes depending on seed type. Angiosperms with seeds that possess two seed leaves after germination are called dicots (dicotyledons). Those with a single seed leaf are called monocots (monocotyledons).  These plants also differ in the structure of their roots, stems, leaves, and flowers. Roots Stems Leaves Flowers Monocots Fibrous (branching) Complex arrangement of vascular tissue Parallel veins Multiples of 3 Dicots Taproot (single, primary root) Ring arrangement of vascular tissue Branching veins Multiples of 4 or 5 Monocots and Dicots Examples of monocots include grasses, grains, orchids, lilies, and palms. Dicots include trees, shrubs, vines, and most fruit and vegetable plants. Key Takeaway: Angiosperms Angiosperms are plants that produce flowers. Flowering plants also produce fruit which covers and protects angiosperm seeds.Angiosperms are organized into a root system and a shoot system. The supportive roots are below ground. The shoot system is composed of the stems, leaves, and flowers.Two types of angiosperms are woody and herbaceous plants. Woody plants include trees and some shrubs. Herbaceous plants include beans and corn.Angiosperms cycle between an asexual phase and a sexual phase by the process of alternation of generations.  Angiosperms are classified as either monocots or dicots depending on seed type. Monocots include grasses, grains, and orchids. Dicots include trees, vines, and fruit plants. Sources Klesius, Michael. The Big Bloom-How Flowering Plants Changed the World. National Geographic, National Geographic, 25 Apr. 2016, www.nationalgeographic.com/science/prehistoric-world/big-bloom/.  Tree of Life Angiosperms. Flowering Plants. Tree of Life Web Project, tolweb.org/Angiosperms.

Employment Law Essay Example | Topics and Well Written Essays - 3000 words - 11

Employment Law - Essay Example erms and conditions.2 It is important that businesses in the process of reorganization work within the permitted parameters of TUPE otherwise, there are significant opportunities for litigation arising out of employee complaints.3 While the managers are purporting to simply reorganize the business, this organization involves changes that are consistent with the definition of transfer of undertaking within the meaning of TUPE. Regulation 3(b) provides that TUPE applies to situations in which service provisions are changed.4 Therefore subcontracting and outsourcing will apply as they are situations in which service provisions are changed. In fact it was held in Fairhurst Ward Abbotts Limited v Botes Building Limited and others that where a contract for maintenance was split between two entities, it amounted to a transfer within the meaning of TUPE.5 Therefore even if the subcontracting only transfers out a part of the service, it would be considered a transfer of undertakings under TUPE. There are legal consequences for the business since the subcontracting and outsourcing is covered by TUPE. Regulation 7 of TUPE provides that where a transfer within the meaning of TUPE has the effect of terminating the services of an employee, that termination will be treated as unfair dismissal, unless the transfer is for an â€Å"economic, technical or organizational reason entailing changes in the workforce.†6 The effect of Regulation 7 of TUPE is to ensure that the rights of employees are protected in cases where undertakings effecting their employment are transferred.7 It therefore follows that if an employee’s job is lost to outsourcing or subcontracting, that loss is automatically unfair dismissal. Subcontractors and others to whom services from the business are outsourced may be reluctant to take on these contracts and jobs since there is a risk of litigation for unfair dismissal. In fact, the business will also be liable for unfair dismissal. Managers will also

Interpersonal Skills for Nursing Practice Essay

Interpersonal Skills for Nursing Practice - Essay Example Establishing this kind of effective communication in order to be understood and also get necessary feedback to help the nurse in his or her work is very essential and demanding. It requires a keen evaluation of the environment to understand the kind of people such a nurse is dealing with and find the most suitable ways of communicating with that person or groups of people. It is even more challenging when interpersonal skills are put to task together with the skills of communication so as to help solve a given situation or simply just pass information to a patient who does not seem to have it easy in receiving and giving needed feedback. Like for my case, James has cerebral palsy and thus coordination and communication becomes very difficult for him (Beckung, 2002, pp. 309-316). For James, saying a few words is possible but these are very limited to the format of yes or no kind of approach and this could at time me combined with hand gestures which need to be learnt well in order to know how to respond to his needs. The difficulties that come with interpersonal communication aside, communication remains a very critical part of any healthcare provision practice and no nursing professional is safe without this important skill. It is a fundamental concept within the care giving practice. There are variations when it comes to safe and effective communication and the situation becomes even more complicated when it is the case to do with patients from special groups such as disabled, infants, old people and others where a variety of skills are required to carry out a successful nursing practice on these groups. the practice thus involved application of complex skills and other forms of intervention which in most cases become characterized by care, compassion, respect and dignity (Creel, et al., 2002, pp.2-28). This paper deals with the application of interpersonal nursing skills which puts much emphasis on effective communication with patients and other people through the application of interpersonal skills that have been learnt in my course of study. To help me make a clear approach to explaining how I went through this process successfully, I will have to deal with various aspects of communication and would address such things as the relationship and factors which do influence engagement or relationship between the nursing professional and the patient or other people. This area will have to narrow down to various factors such as those resulting from the environment; the active listening skills which includes non-verbal communication while attending to a patient; qualities for building up good relationships; and the development of ethically sound relationships with patients and people around me. In this paper, I would try linking theory and practice by relating what I have learnt in class to my practical nursing experience with the patient, James. I am expected to give a clear and vivid explanation of what went on and how I happened to tackle it (Nursing & Midwifery Council, 2004). The patient that I dealt with in my practice and application of these skills was James as mentioned above. This patient had a spastic quadriplegic cerebral palsy and suffers from epilepsy and scoliosis. His normal functioning of the body muscles is disrupted causing st iffness of the body muscles or paralysis of the four quadrants of the body at ago. For that case, James could not walk and had impaired speech functions (Banta, 2003, pp.2-18;

Pollution and Transport.Docx Uploaded Successfully Essay Example for Free

Pollution and Transport.Docx Uploaded Successfully Essay Topic essay: types of pollution Industrilization is more and more developing. This accompanied by pollution. The three main types of environmental pollution are land pollution, air pollution, water pollution. The first type of pollution is land pollution. Land pollution is the earrth’s surface and soil, directly or indirectly as a result of human activities. The earth’s natural land is surface by industrial, commercial, domestic and angricultural activities. The second types of pollution is air pollution. Air pollution is pollution of the air which can affect the health, surviral or activities of many organism’s, including humans. Pollution of the air is the accumulation of hazardous substances into the atmosphere that danger human life and other living matter. The final types of pollution is water pollution. Water pollution is the introduction of chemical, biological and physical matter into large bodies of water that degrade the quality of life . that live in it and consumes it. Water pollution can also make water unsuited for the desired use. In conclusion, environment is very important to our live. Without land, we wouldn’t have the foods to eat. Without air, we couldn’t be able to breathe. Without water, we couldn’t live more than 5 days. Topic essay: The important of transportation Transportation is very important to any nation. All towns produce or need products. Those products must get there somehow. There are three main important of transportation: reduce the physical separation of different countries, one of the importance aids to trade and help people transfer easier. Firstly, transport reduce the physical separation of different countries. nowadays we can travel easier by air plant or the other transport from a country to another country.. Even we can travel to the other planet with transport. We just take about 1, 2 hours or more to transfer from a place to another place instead of 1 day, 1 weeks or more . Secondly, transport is one of the importance aids to trade. All trade of wealth and productive labor involves transportation, whether it is the movement of goods or the movement of people from their homes to their jobs or their  homes to the places where they shop. In other words, the global society would not have comfort and convenience had it not been for advancements in the transportation sector. Trade is essential to economic vitality, and transportation is essential to trade. There would not have been any great infrastructure, industrialisation, or massive production, if transportation was incompetent. Finally, transport help people transfer easier. It’s so easy to move around on transport. Without air plant, train or the other transport, this would so difficult to transfer, travel or trade. In conclusion, Nothing is more important to civilization than transportation and communication. Trade is essential to economic vitality, and transportation is essential to trade.

An Analysis of Arnolds Essay, The Function of Criticism at The Present

Introduction The first thing to start with is the title. In order to understand Arnold’s essay we should first understand the title of the essay. As we notice that Matthew Arnold associates criticism with one function not many functions, but which function? He also mentions that this function of criticism is limited within a specific and particular time which is the present time and the past or the future time. Therefore, answering the questions of function and time of criticism goes with analyzing Matthew Arnold‘s essay through my reading of his essay. It becomes clear that Arnold defends the importance of criticism. That’s to say he tries to display that the critical mind is of a paramount importance as well as the creative mind. A Brief Biography Arnold, Matthew 1822-1888, English poet and critic, he was a leading literary figure of the Victorian period, and the foremost literary figure of his age. His writings have a distinct style which is characterized by the use of symbolism and earnestness. Arnold, Matthew was born in Lalehan, Middlesex; he is the son of Thomas Arnold, a famous historian and head master of rugby school the famous independent school. Arnold himself studied at this school and Balliol College, university of Oxford. In 1851, Arnold served as an inspector of schools for the British government. Most of his poems were published between 1849 and 1855. His first book of poetry, The Strayed Reveller and Other Poems, was published in 1849.his first piece as a critic was Preface to the Poems which appeared in 1853. In 1857, Arnold became a professor of poetry at Oxford University and retained this position for ten years 1867. In this essay, Arnold Matthew discusses the tenuous relationship between criticism and... ...ety. In fact, both art and society are closely late in Arnold’s world view, thus the first and the last purpose of the critic is to attain truth so as to enlarge ideas which will provide an intellectual atmosphere in the future. Conclusion To sum up, Matthew Arnold tries in his essay to provide a mode about the importance of criticism and to refute the idea that criticism is of less importance than the creative power, asserting that writing criticism actually produces in its practitioner a sense of ecstatic creative joy very similar to that enjoy by the person who engages in creative writing. Therefore, criticism should be disinterested and objective so as to obtain the best known and thought in the world. Matthew Arnold’s essay â€Å"The Function of Criticism in the Present Time†, is in fact an important critical work which theorises the politics of criticism.

Description of Greece by Pausanias Essay

If there was a book that I would recommend to cultural adventurers and artsy-fartsy people, Description of Greece by Pausanias is the perfect book. Aside from Greek mythology books mass distributed in bookshops, this book has, more or less, everything you have to know about the world’s earliest empire. Ancient History Source book says, â€Å" Pausanias was a Greek traveler from Lydia during the height of the Roman rule†. This book boasts of many highlights and is considered one of the single most important books written about the historic country. It may contain many â€Å"big words† and terminologies but it only goes to show that Pausanias has actual been to Greece and not just some bogus geographer who even has a hard time finding the place on the World Map. He tells stories of mythical and human beings existing together through love, war and hunger for more power and supremacy. The book contains details that would open the eyes of any middling tourist exploring Greece. One potent example for Greece’s grandeur through Pausanias’ book is the story of Ptolemy, who had on several occasions, been a target of rumors because of his lineage as well as the narrative about the bronze statue of Hermes. Description of Greece is a searing outlet of all things Greek from its primitive formation up to modern period. You’ll surely appreciate it, albeit the length, for all the data you’ll be getting. The possibility of the specifics on this book are endless so you can never go wrong. And who knows, you might be enticed to go there and take a look at the famous ruins yourself. Happy traveling! Reference http://www.fordham.edu/Halsall/ancient/pausanias-bk1.html

Goodyear Case study Essay

The tire industry is divided into two end-use markets, the original equipment tire market and the replacement tire market. Original equipment tires are sold by tire manufacturers directly to automobile and truck manufacturers. Goodyear is the second largest tire producer worldwide. It operates 44 tire product plants in 28 countries and 7 rubber plantations. Goodyear has the broadest line of tire products of any tire manufacturer. It is one of the best known and recognized brand names in the world. Goodyear is also one of the leading national advertisers in the U.S. Goodyear is the market leader for original equipment tires at 38%. Replacement passenger car tires account for 75% of annual sales for Goodyear. They are the market share leader in the U.S. replacement tire market. Passenger car tires account for 15%, light truck tires for 11% and highway truck tires for 23%. Goodyear brand tires have the broadest retail coverage with almost 8,000 â€Å"retail points of sale† or 20% of all US replacement tire locations. Nearly 2 million which accounts for 5% of replacement tires are being replaced annually at 850 Sears Auto Centers. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992). Goodyear’s market share declined 3.2%, or 4.9 million units between 1987 and 1991. Goodyear stores reported a 1% decline in replacement tire market share to 9%. 2.0CASE PROBLEM The Sears proposal raised several strategic considerations for Goodyear. First, as a matter of distribution policy, Goodyear has not sold the Goodyear tire brand through a mass merchandiser since the 1920s, when it sold tires through Sears. Decision to sell Goodyear brand passenger car tires again through Sears would represent a significant change in distribution policy and could create conflict between its franchised  dealers. Second, if the Sears proposal was accepted, several product policy questions loomed. Specifically should the arrangement with Sears include (1) only the Goodyear Eagle Brand or (2) all of its Goodyear brands? Sears would provide a great opportunity for Goodyear for several different reasons. Sears is a large National Retailer with 850 Auto Centers with potential sales on 2 million replacement tire sales annually. It gives Goodyear the opportunity to stop the bleeding of market share 3.2% loss over last 4 years. They could take advantage of Sears sponsored pr omotions for those consumers that have become more prices sensitive and less brand loyal. They can also position themselves as the premium national brand at Sears. 3.0GOODYEAR TIRE AND RUBBER COMPANY Goodyear Tire and Rubber Company, headquartered in Akron, Ohio, was founded in 1898 by Frank and Charles Seiberling. The company began as a supplier of bicycle and carriage tires, but soon targeted the fledgling automotive industry. The Goodyear Tire & Rubber Company, incorporated on August 29, 1898, is a manufacturer of tires. The Company, together with subsidiaries and joint ventures, develops, manufactures, markets and distributes tires for a range of applications. The Company also manufactures and markets rubber-related chemicals for various applications. The Company is an operator of commercial truck service and tire retreading centers. The Company operates approximately 1,300 tire and auto service center outlets where it offered its products for retail sale and provided automotive repair and other services. The Company manufactures its products in 52 manufacturing facilities in 22 countries, including the United States. It operates through four operating segments representing i ts regional tire businesses: North American Tire; Europe, Middle East and Africa Tire (EMEA); Latin American Tire, and Asia Pacific Tire 4.0SEARS, ROEBUCK & COMPANY Sears, Roebuck & Company, commonly referred to as Sears, is an American multinational department store chain headquartered in Hoffman Estates, Illinois, in Greater Chicago. The company was founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886, as the R.W. Sears Watch Company in Minneapolis, Minnesota. Julius Rosenwald took control in 1895 and expanded its sales and profits greatly. In 1925, it began opening local department stores. The business peaked in the 1950s and 1960s, and then began a long, slow contraction. In 2005, it was bought out by Kmart, which renamed itself Sears Holdings. In 1973, it opened a new headquarters in the Sears Tower, a 108-story, 1,451-foot (442 m) skyscraper that was the tallest building in the world until 1998. Until October 1989, Sears was America’s largest retailer, when it was surpassed by Walmart in domestic revenue. Target, Best Buy, and Home Depot have also surpassed Sears since. As of 2012, it is the fourth-largest U.S. department store company by retail sales and is the 12th-largest retailer in the United States, leading its competitor Macy’s in 2013 in terms of revenue. 5.0INDUSTRY BACKGROUND World tire production in 1991 was approximately 850 million tires. North American production accounted for 29%, Asian production was 28%, and Western European production accounted for 23%. The tire industry is divided into two, broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually and these unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year and this unit sales trend is â€Å"flat†. Passenger car tires account for 75 percent of annual sales and the remaining 25% go to commercial and miscellaneous usage. Although 10 tire manufacturers account for 75 percent of worldwide production, only three firms account for 60 percent of all tire sales sold. These three firms are Michelin, Goodyear, and Bridgestone. These firms compete in both the OE and replacement tire segments. Although Goodyear is second to Michelin in worldwide production, it is the U.S. market leader in both the OE and replacement segments. Even though the OE segment is smaller, it is viewed as strategically important by tire manufacturers because prominence in the OE segment provides volume related scale economics in the production of tires and it is believed that car owners satisfied with their OE tires on new vehicles will buy the same brand when they replace their worn tires. It should be noted though that passenger replacement tire buyers are becoming more price sensitive and less likely to simply replace their branded OE tire with the same brand of replacement tire if they are significantly more expensive. Demand in this market is directly related to the average mileage driven per vehicle, therefore, the longer a tire’s tread life the less they need to be replaced. Competition in this industry is intense in both the passenger OE and replacement tire segments. Competition in the OE segment revolves around the major vehicle manufacturers and supplying some or all of their tire needs for the new model year cars and trucks. Competition in the replacement tire segment occurs across the marketing mix. Major tire manufacturers compete on the basis of product variety and innovation, â€Å"retail points of sale,† price and promotion Goodyear is the second largest tire manufacturer in the world, behind Michelin which manufacturers and markets the Michelin and Uniroyal/Goodrich brands. The Goodyear brand is the single largest brand, in terms of sales to the OE tire segment. Its share of this segment is 38 percent. It is noteworthy; however, that Michelin with its Michelin and Uniroyal/Goodrich brands combined capture 30 percent of the OE tire segment. Goodyear brand tires capture the largest portion of sales in the U.S. replacement tire market: 15 percent of passenger car tires, 11 percent of light truck tires, and 23 percent of highway truck tires. Companywide share increases in each category when sales of its Kelly-Springfield brand are included. Goodyear’s relative competitive position is also due to the fact that they have the broadest line of tire products of any tire manufacturer and have the broadest retail coverage with almost 8,000 retail points of sale, most of which are company owned or franchised. 5.1Distribution Major manufacturers of tires capitalize on their reputation and experience as producers of building strong wholesale and retail dealer relationships and networks through which to sell their brand name replacement tires to vehicle owners. The industry uses â€Å"retail points of sale† to gauge the retail coverage of tire manufacturers and their brands. Goodyear has the broadest retail coverage with almost 8,000 retail points of sale. Independent tire dealers usually carry the brands of several major manufacturers and a discount priced private label brand to give a full assortment of qualities, brands, and price ranges to choose from. Retail tire outlets there were owned or franchised by the manufacturers carried only the manufacturer’s name brands and maybe a private label discounted price line. Department stores and major retail chains (like Sears) occasionally carried manufacturers’ brand tires but usually marketed only their own private label brands. In most co mmunities, price is the dominant competitive appeal in an  intensely competitive industry. Many dealers feature and push their private label brands of tires because the profit margins are higher. Dealer sponsored private label tires accounted for 15 to 20 percent of total replacement tire sales in the US in 1991. For this reason, it would be beneficial for Goodyear to consider providing a private label brand for Sears, if they decide to use them as a retail channel, to capture this growing market. 5.2Marketing Major tire producers often use network TV campaigns to promote their brands, introduce new types of tires, and pull customers to the retail dealer outlets. Network TV budgets commonly run from $10 million to $30 million, and their budgets for cooperative ads with dealers run from $20 million to $100 million. Print media is also commonly used extensively. 5.3Customers Few replacement buyers are very knowledgeable about tires and many end up choosing a tire based on price and some just follow the recommendation of their local dealer. Consumers are becoming more price sensitive/conscious while abandoning brand loyalty. This is important to remember because it defeats the purpose of presence in the original equipment segment. Therefore, being in a market segment, which is not as profitable, for a reason that is no longer viable, might be a strategic error? Most replacement tire customers do not have a preference, which makes it easy for tire salespeople to switch customers to private label brands that deliver higher profit margins 6.0DECISION MAKING PROCESS Decision to suggest Goodyear to accept the proposal offered by Sears and  award Sears to sell Eagle brand tire. The decision made was appropriate. From the case, it is clear to see that Goodyear was suffering from loss in market share and profits, thus it is essential that the decision made be executed to ensure that Goodyear would regain its competitive advantage, regain its market share, and turn its losses into profits 7.0conclusion and recommendation Goodyear defensive strategy would consist of changing their retail structure, declining market share in the replacement tire segment and have a flat original equipment volume. As for changing their retail structure they could do this by having non company owned or franchised company stores which are capturing a larger percentage of the tire replacement market. Discount, multi-brand independent dealer’s market share rose from 7% to 15% between 1982 and 1992. The reason that Sears is a good viable option is because of the declining market share in the replacement tire segment. Market share for replacement tires captured by retailers not serviced by Goodyear has grown from 17% to 35% (1982-1992) and market share loss of 3.2% over last four years. As for original equipment tire volume, the replacement tire market which represents 60% of Goodyear sales worldwide is more profitable that the original equipment market. Goodyear’s unit volume has plateaued in this segment at 38% . So I believe that only selling high performance Eagle brand tires at Sears is the best alternative for Goodyear. References 1. Roger A.K & Robert A.P (2013). Strategic Marketing Problems. Cases and Comments.(Thirteenth Edition).England. 2. Marketing Strategy. In Wikipedia. Retrieved October 25,2014 from http://en.wikipedia.org/wiki/Marketing_strategy3.Goodyear Tire and Rubber Company. In Wikipedia Retrieved October 27, 2014 from http://en.wikipedia.org/wiki/Goodyear_Tire_and_Rubber_Company4.Swot Analysis. In Mind Tools October 29, 2014 from http://www.mindtools.com/pages/article/newTMC_05.htm

economy essays

economy essays Economy is a science including many changeable subjects when researching in a certain vicinity. To explain basic economic regulations of the world in a homogeneous structure does not fit the economics nature. Even if economy is a process that can show diversified changes, behind these there are concrete reasons that effect long term economic programs that should not be missed, which is historical process. When researching a countys economy, the priority should be to state that countrys historical elements. My opinion about economy is that it keeps logic for all world countries, even if its technological developments. When researching, a good way to follow is finding the facts of the existing geography, the effects of that geography or possible effects and comparing the country that I chose and the other countries of the same region, after connecting economy with its past. This helps us to make a judgement for the countrys politics of economy, its productivity and earnings from these. After examining the subjective elements in its own region, then it will be easy to put a name to that objectivity. The original speakers of the Turkish language lived in Central Asia. They were nomads who converted to Islam. Turkish nomads expanded westward under the leadership of the Seljuk family of sultans. Their forces were unlike what is ordinarily thought of as an army. They soon raided the Byzantine Empire and opened Anatolia to Turkish settlement. Many other people, such as, Greeks, Kurds, and Armenians lived here too. They soon adopted the Turkish language and converted to Islam and became Turks themselves. A military leader, Osman, founded the Ottoman Empire at the end of the thirteenth century. They conquered Europe, Asia, and Africa. By 1556, the Ottoman Empire stretched from the borders of Poland in the North, to Yemen in the South, and from near Venice in the West, to Iran in the East. The Otto...

Cover Letter Sample for Customer Experience Job

Cover Letter Sample for Customer Experience Job SAT / ACT Prep Online Guides and Tips If you're hoping to join a customer experience team, then you've got to have good people skills! In this sample cover letter, the applicant emphasizes her warm, patient, positive qualities, as well as her love for the company's products. Read on to see how Poppy presentsherself as a strongapplicant, and then continue on to the breakdown of what this letter does well. Cover Letter Sample for Customer Experience Representative Poppy Harrington14 Standish St.Cambridge, MA 02138edward.harrington@gmail.com * 555-555-5555 May 1, 2016 Zachary ParkerDirector of Customer RelationsLark Lenses102 Charles St.Boston, MA 024 Dear Zachary Parker, I’m excited to apply to the position of Customer Experience Representative with Lark Lenses, a position I learned about from Product Designer, Allie Saltman. As an experienced support representative and long-time patron of Lark Lenses (I’m wearing â€Å"Anderson† glasses as I type this), I’d be thrilled to join the Lark Lenses team. Please allow me to share my experiences as they relate to the responsibilities of Customer Experience Representative. For the past two years, I worked on the support team of marketing software start-up, DubStop. I taughtcustomers the ins and outs of the software and helped troubleshoot problems through phone, email, and live chat. Typical problemsincluded account set-up, payment processing issues, and software bugs. From this role in customer support, I developed stellar communication and organizational skills and the ability to think on my feet. While I love interacting with customers, I’m less passionate about marketing software and aimto work in the fashion industry. As I mentioned above, I’m a hugefan of Lark Lenses’ products and am inspired by the company’s devotion to high quality eyewear, low costs, and innovative customer service. My loyalty was cemented the first time I tried its home try-on service; I ended up ordering both my Andersons and the Winstonian sunglasses. As a devoted Lark Lenses' customer, I have the familiarity with your products to jump right in and hope, over time, to grow within your company. I’m confident that I have the personal qualities of warmth, patience, adaptability, sincerity, and energy to excel in the role of Customer Experience Representative. Lark Lenses inspires me withits innovative work at the crossroads of fashion and technology.I would love to learn more about the role and can be reachedby phone or email. Thank you very much, and I look forward to hearing from you soon. Sincerely, Poppy Harrington PoppyHarrington From her cover letter, it sounds like Poppy could turn her customers' frowns upside down. Customer Experience Cover Letter: The Breakdown Poppy's excited by the prospect of joining the Lark Lenses' team, and she makes sure the hiring manager knows it. She starts out by showing familiarity with the company; not only does she know someone who works in product design, but she was also wearing her Lark Lenses glasses as she wrote the letter. Poppy states thatshe has experience working in support and interacting with customers over the phone and through email and live chat. She also explains the reason she wants to switch, stating that she would prefer to work infashionover software. Poppy further expressesher excitementby saying she hopes to grow within the company. Poppy uses a few specific examples in her letter, describing some of her responsibilities at DubStop and her experiences with Lark Lenses and its home try-on program. Overall, her cover letter helps personalize her application and express her enthusiasm for the company and its available role in customer experience. Poppy's coverletter also features a traditional format, with her name and contact information at the top, followed by the date and the hiring manager's details. Should your cover letter look the same? A Note on Format If you're sending your cover letter by hard copy (rare) or as a Word attachment, then you'll likely use a similar format to the one you see in the sample above. However, if you're pasting your email directly into the body of an email or a text box on an application portal, then you don't really have to worry about these traditional headers. In the latter two cases, you can just start right in by addressing the hiring manager. In these plain text, electronic formats, a real-life signature's not part of the equation either.Think about how you're sending your letterand any other application instructions as you put on the final touches! As with your cover letter'scontent, make sure to be intentional about its overall look. What's Next? Looking for more samples? Check out our full cover letter guide with six sample letters, plus you'll find some great tips for writing your letter. Are you figuring out how to start your own letter? Our cover letter guide will help you push past writer's block with a clear step-by-step template.

Agora History Essay Example | Topics and Well Written Essays - 750 words

Agora History - Essay Example Agora is an historical Spanish drama film produced in 2009. The movie was directed by Alejandro Amenabar. Agora represents a movie genre that is increasingly rare. The movie is based in the happenings of the 4th century in the Roman Empire. The whole story focuses on a 4th century Greek astronomer called Hypatia.The movie therefore represents a successful project of making a movie about the past period while at the same time, making a movie about the present (Germain 12). The historical movie was set in roman Egypt, specifically, at the end of the Roman Empire. In the last days of the empire, the Alexandria city in Egypt was torn. There came a split between Christians and the pagans and due to their large numbers, Christians gained political power. They therefore set the standard of morality that was a must-abide for all who wanted to survive. There are several religious aspects that are evident in the film (Pollard and Howard 64). Religious domination and war between religious group s is seen when Christians destroyed pagan gods and waged war against pagans. The Jews were caught in between this leading to divisions among them. Many pagans were converted to Christianity as well as some Jews like Dave, Hypatia’s slave. They shifted to Christianity to save themselves of trouble from this powerful group. Others stuck to the Jewish religion and there emerged open war and hatred between Christians and the Jews. Devout Jews became victims of the war against paganry. Religion was also use to cover up for the rejection of the ideas of some people. For example, Hypatia was not really interested in religion but in making discoveries and selling her ideas to the people. she was victimised on religious grounds because most of the Christians did not support her views. This also depicted the religious hypocrisy of that time. The Christians were not ready to forgive Hypatia as Jesus, their perfect example, forgave those who sinned against him. Religious leaders could on ly stand with the rights of Christians instead of humanity, representing God’s precious creation. Although some people may criticise the movie for emphasising on early Christianity, especially the dominating nature of Roman Catholic, the movie has a high historic accuracy. Rohter (10) observes that the themes of religions verses spirituality and faith verses zealotry are clearly brought out. This religious rottenness was powerful enough even to nullify other binding factors among people. This is seen when Synesius and Dave, at one point, turn against Hypanthia because of sticking to Jewish religions yet they were in love with her. The clash between education and religion, and knowledge and faith leads to destruction of the library. The making of a present time movie out of the past period represents a high level of creativity in the movie. Amenabar developed the movie as a result the interest he developed by exploring the night sky. In 2004, he took a break after producing on e of his movies and he travelled to the island of Malta. Stevens (5) notes that while there, Amenabar discussed astronomy with this friends and they begun speculating about extraterrestrial life found on other planets. They studied famous astrologers like the Ptolemy, Galileo, Copernicus and Johannes but the story of this 4th century astrologer was most interesting. The film is therefore cerebral, ambitious and complex. Unlike most toga movies, Agora does not depend on CHI spectacle but on ideas and real drama. The political situation at this time was poor and discriminative. When Christians waged war against the Jews, the rulers of the city of Alexandria were not powerful enough to stop it and the situation got out of hand. Despite